… Prior to the MBA, Mishel was working in digital marketing and specialized in the tech industry. HEC was the … and its “beautiful language.” Before moving into digital marketing, the former English lifestyle journalist started … Meghna said she wants to pivot into the retail and luxury marketing segment and HEC Paris, which sits in the heart of …

… approach, known as "Job To Be Done," guides his marketing and communication concepts.   A Career of … and Reflections With a diverse background in marketing, communication, advertising, and design, Laurent … various sectors, from food to luxury. Naturally drawn to marketing, he places crucial importance on communication …

… and identify target customer segments; Develop sales and marketing strategies to drive customer acquisition and … Science for Business Sustainability and Social Innovation Marketing Digital Innovation & Acceleration Medias, Arts & …

… such as strategic management, finance, entrepreneurship, marketing, and sustainability, among others. Our small …

… Lanz  has been working on the effectiveness of influencer marketing and the role of nudges on user-generated content … fraudulent firms. Concurrently to his arrival, HEC’s Marketing Department will be enjoying the services of … from Virginia Tech where she worked on the intersection of marketing, decision-making and psychology. Hyejun Kim …

Research from Dominique Rouziès  shows that when companies fail to support brand custodians, employee attitudes deteriorate — and service quality suffers.

… computers, and that the affiliated project was also a marketing study (a task I learned well during my … project, a very good friend of mine who did internships in marketing and consulting.   I was more focused on marketing and communication, so we had skills that were …

HEC Paris professor Christophe Pérignon reveals why AI models must be tested for fairness, stability, and interpretability - not just predictive performance.

Meet Professor Tina Lowrey, Professor of  Marketing, and learn more about the HEC PhD Specialization in Marketing. …

… on its own and is so different compared to traditional marketing theories I have learned in my past studies and … in Business Administration, and thereafter my Master’s in Marketing with Summa Cum Laude distinction at the age of … baby carriers. As a young professional in charge of the marketing strategy of this luxury company, I decided to …