… Speaker : Craig L. Anderson, Assistant Professor in Marketing, at HEC Paris Room : Study Room, at the Learning …

… and challenges in the Luxury industry from a Marketing, Product Development and Retail lens" Come and …

… cannot save luxury anymore. Gachoucha Kretz  is a marketing strategist with a strong expertise in brand management. She holds a PhD in Marketing (HEC Paris), a Master's degree in Finance … and Change Management (CELSA) and a Master's degree in Marketing and Strategy (Paris IX Dauphine). Before taking …

As the Marketing & Recruitment Manager for the Summer & Youth …

… Europe and globally,”  says  Tina Lowrey, HEC Professor of Marketing , who is heading the HEC contribution to the … that might help tackle this problem.” Lowrey is joined by  Marketing Professor L.J. Shrum  and  Alberto Alemanno, Jean … to use levers such as taxes, nutrition labels and marketing restrictions on foods and beverages in tackling …

… From finance and entrepreneurship to luxury management and marketing, our summer offerings embody the perfect mix of … handle trade-offs. The centerpiece was building a complete marketing strategy for an actual start-up and pitching it … I know from my home country .”   Marius Stitz - Strategic Marketing & Branding           "With its focus on modern …

… for research in management, and in particular in marketing. The professors in the marketing department do high quality research that is … Can you talk about your research?  I am specialized in marketing and in particular in consumer behavior. I study …

… have decided to work together on a strategic sales and marketing plan for the Hexo+ drone camera developed by … is amazingly effective and motivating.”  –  Sales & Marketing Manager / Civil Aircraft Avionics at Sagem DS …

… digital branding strategy: “Understand and clarify marketing objectives, align their brand strategy and roll out their digital branding and marketing tactics and tools.” Companies that “display … digital branding success could be just around the corner. Marketing & Business Development …

… has extensive experience as an (executive) educator in Marketing and International Marketing in North America, Europe and Asia for which she … awards. Her research interests focus on international marketing topics in the B2B sphere (global pricing in …