HEC Paris Marketing Research Camp 2023   The Annual Marketing Research Camp will take place on Friday, November …

… Géraldine Kretz , Academic Director Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a … and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked …

Anne-Sophie Chaxel (HEC05) is an Associate Professor of Marketing at HEC Paris. She earned her PhD in Marketing from Cornell University’s Behavioral Economics … year, she received a teaching excellence award for her MBA Marketing Management course at Virginia Tech. In 2019, she …

Marketing strategists and consumers are only beginning to …

… creativity, decision-making, education, finance, HR, marketing, law, accounting, communication: discover …

Congratulations to Dr Jing Niu, Marketing, who successfully defended her doctoral …

… de directeur général de la division grand public et marketing de SFR où il a débuté sa carrière en 1997 comme directeur marketing. En parallèle de ses fonctions, il a été nommé en … durant deux ans à l’enseignement au sein du département marketing du CERAM de Sophia Antipolis. Il est également le …

… day on a different theme each year. The annual Marketing Challenge, the "L'Oréal Brand Innovation Bootcamp". The aim is to introduce final year Marketing students to new ways of working in Marketing such as L'Oréal's "Marketing 4.0" practices and …

… Innovation marketing : neurosciences, data & IA … Learn to leverage data to optimize marketing decisions Discover how to challenge business … insight Decipher the challenges and usefulness of AI in marketing Acquire methodologies and tools to optimize your …

… Andersen and LVMH, she decided to pursue her career in marketing research and teaching.  She earned an MSc. in … communication “grande école” at La Sorbonne) and an MA in Marketing and Strategy at Université Paris Dauphine before … fashion and luxury brand management and social media marketing and branding. Her latest publications deal with …