HEC Paris Marketing Research Camp 2023   The Annual Marketing Research Camp will take place on Friday, November …

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of … meet at the interface between empirical quantitative marketing, management economics, and information systems. …

… Marketing stratégique … Strengthen your ability to analyze and to detect marketing challenges before any strategic or tactical … Design and manage a coherent, global, consumer-centric marketing strategy focused on customer value creation and …

… Géraldine Kretz , Academic Director Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a … and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked …

Anne-Sophie Chaxel (HEC05) is an Associate Professor of Marketing at HEC Paris. She earned her PhD in Marketing from Cornell University’s Behavioral Economics … year, she received a teaching excellence award for her MBA Marketing Management course at Virginia Tech. In 2019, she …

Marketing strategists and consumers are only beginning to …

… creativity, decision-making, education, finance, HR, marketing, law, accounting, communication: discover …

Congratulations to Dr Jing Niu, Marketing, who successfully defended her doctoral …

… de directeur général de la division grand public et marketing de SFR où il a débuté sa carrière en 1997 comme directeur marketing. En parallèle de ses fonctions, il a été nommé en … durant deux ans à l’enseignement au sein du département marketing du CERAM de Sophia Antipolis. Il est également le …

… Innovation marketing : neurosciences, data & IA … Learn to leverage data to optimize marketing decisions Discover how to challenge business … insight Decipher the challenges and usefulness of AI in marketing Acquire methodologies and tools to optimize your …