Felix Schleef is a Hi! PARIS Postdoctoral Fellow in the marketing department at HEC Paris, specializing in digital …

… evolve their products, and improve their innovation marketing strategies.   What brought you to HEC Paris? I …

… AI's marketing potential and its attraction to potential …

… he candidly recalled feeling like a “zombie” in his first marketing class. “I moved from Hegel to potato chip …

… specialization, focusing on strategic decisions for marketing luxury brands globally, but he also pursued the …

… Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. When …

… Owen School of Management. She received her PhD in Marketing from HEC Paris, and MBA and MSc from the …

… that MBA students can choose from (the others being Marketing, Strategy, Finance and Leadership). In June 2016, …

… labels, he argued, are ineffective. His call to replace marketing gloss with objective indicators resonated across … presentation made the case for replacing branding and marketing with objective, behaviorally informed …

… covered aspects of strategy, finance, digitalization and marketing.   Stand-out Performances The jury enjoyed a …