… experiments with these technologies in communications and marketing, with one objective: enhancing the value of human …

Corinne Dauger is an Affiliate Professor of Marketing at HEC Paris. …

… evolve their products, and improve their innovation marketing strategies.   What brought you to HEC Paris? I …

… AI's marketing potential and its attraction to potential …

Felix Schleef is a Hi! PARIS Postdoctoral Fellow in the marketing department at HEC Paris, specializing in digital …

… high school diploma, a Master’s in Digital Business and UX Marketing, and a second Master’s in Applied Economics, …

… that MBA students can choose from (the others being Marketing, Strategy, Finance and Leadership). In June 2016, …

… covered aspects of strategy, finance, digitalization and marketing.   Stand-out Performances The jury enjoyed a …

… labels, he argued, are ineffective. His call to replace marketing gloss with objective indicators resonated across … presentation made the case for replacing branding and marketing with objective, behaviorally informed …

… Clément Guerrin, Senior Consultant E-commerce, Marketing & Innovation, Capgemini; Gautier Pigasse (H18), …