… two fields: how customers treat price information and how marketing managers can improve their decision making …

… possibilities, says HEC Paris Associate Professor of Marketing Kristine de Valck in her opening remarks for the …

Unpacking how we think, decide, and connect with brands in an age of shifting expectations and marketing disruption.

… 2020 winners: Anne-Sophie Chaxel , Associate Professor of Marketing: “ As a graduate of HEC, I want my students to …

… organized by Daniel Halbheer , Associate Professor of Marketing and Holder of the FII Institute Chair on Business …

… innovative startups from the new KOSME cohort   ALIGO AI Marketing enters a new era with ALIGO AI . The startup …

… ritual, and the application of psycholinguistic theory to marketing communications.  …

… their career ambitions - whether in finance, management, marketing, or innovation. The HEC Paris website is the …

… MSc Data Science & AI for Business , and the Master in Marketing — as well as for those from partner institutions …

… of Consumer Behaviour using big consumer dataBases, Marketing Datawarehouses and Customer knowledge, Surveys …