Prof. Tina M. Lowrey

Professor - Marketing

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. 

Last Articles

Assertive Language Can Overcome Gendered Brand Bias

Research by HEC Paris Professor Tina M. Lowrey explains that brand representations put off male shoppers, unless marketers use confident language that disrupts stereotypes.

Tina M. Lowrey
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