… in the digital era. "Nowadays, it is companies’ marketing departments that lay at the heart of new …

… innovative startups from the new KOSME cohort   ALIGO AI Marketing enters a new era with ALIGO AI . The startup …

… that MBA students can choose from (the others being Marketing, Strategy, Finance and Leadership). In June 2016, …

… labels, he argued, are ineffective. His call to replace marketing gloss with objective indicators resonated across … presentation made the case for replacing branding and marketing with objective, behaviorally informed …

… covered aspects of strategy, finance, digitalization and marketing.   Stand-out Performances The jury enjoyed a …

… Clément Guerrin, Senior Consultant E-commerce, Marketing & Innovation, Capgemini; Gautier Pigasse (H18), …

As AI reshapes industry and society, ethical oversight lags behind. Seven of HEC’s top scholars provide some answers. By seven HEC academics.

… conducted by Anastasia Buyalskaya , newly arrived in the Marketing department, with a PhD from Caltech under her …

… Group, I talked to one alumnus who works in a digital marketing department. We talked about the differences …

… Frédéric Dalsace, HEC Paris Associate Professor in Marketing and holder of the HEC Social Business, Enterprise …