Gilles Laurent is Distinguished Emeritus Professor of Marketing at HEC Paris. From his Ph.D. graduation in 1978 … Consumer Behavior, applying statistics to the analysis of marketing data. His current research analyzes how consumers … has published articles in Management Science, Journal of Marketing Research, International Journal of Research in …

Peter Ebbes holds a Ph.D. in economics and marketing from the University of Groningen (Netherlands). … data sources. Insights from his studies help to improve marketing decision making, particularly concerning … and pricing activities. Peter's work has been published in Marketing Science, Management Science, Journal of Marketing …

… for their customers to stay competitive and relevant. Marketing strategies have long evolved beyond merely … success. To gain new insights into crafting effective marketing strategies, we spoke with Anne-Sophie Chaxel , Associate Professor of Marketing at HEC Paris and scientific director of the …

#1 Master in Marketing Worldwide Pioneer the marketing of the future, become an expert in strategic …

… on the sectors of arts and creative industries. He teaches marketing in the HEC specialization MAC (Medias, Arts and …

… Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 … Professor. Arnd Vomberg’s research lies in the field of marketing strategy, with a particular focus on B2B marketing, sales, and pricing. His work addresses three …

… Its purpose was to articulate in a rigorous manner marketing, management, social sciences and philosophy. This … : Management Public : Gestion et Légitimité (Dalloz 1980) ,Marketing Democracy Public Opinion and Media formation in … Member of the Review Board of Recherche et Application en Marketing (RAM) and Consumer market and Culture (CMC). He …

… Bayle-Tourtoulou is an Associate Professor in the Marketing Department. She holds a Master in Management … CEMS Master degree. She also holds a Research Master in Marketing and Strategy from Paris-Dauphine University and … Commerciales. Her interests lie on strategic and digital marketing, omnichannel retail and ecommerce marketing, …

… 1979, for which he currently serves as Coordinator for the Marketing Department. He teaches in France, at Ecole … teaches the following specialised courses : « Strategic Marketing », « Pricing Strategy », « Talent Management » … French member of the international Jury for the « Chief Marketing Officer of the Year » award. He is a member of …

The Marketing Specialization of the HEC Paris PhD program …