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Students and Faculty

Strategic Marketing & Branding Summer Program

Students in class

56%

Women

51

Nationalities represented

50% 

Student nationalities outside of Europe

22

Average age

48%

Post-bachelor's level

28%

Non-business background

(not Business, Management, Finance or Economics)

*Total Summer School 2025 Profiles

Some Students' Home Academic Institutions in 2025

  • University of Sydney, Australia
  • Vienna University, Austria
  • McGill University, Canada
  • University of British Columbia, Canada
  • FUDAN University, China
  • Tsinghua University, China,
  • Shanghai University, China
  • Copenhagen B. School, Denmark
  • Sciences Po Paris, France
  • TUM Munich, Germany
  • University of Mannheim, Germany
  • HKUST, Hong Kong
  • Ashoka University, India
  • IITB Bombay, India
  • Bocconi University, Italy
  • LUISS Business School, Italy
  • University of Tokyo, Japan
  • ITAM, Mexico
  • RSM, Rotterdam, Netherlands
  • NUS, Singapore
  • ESADE, Spain
  • IE Business School, Spain
  • University of St. Gallen, Switzerland
  • Glion Inst. of Higher Ed., Switzerland
  • University of California, Berkeley, USA
  • Georgetown University, USA
  • New York University, USA
  • Imperial College London, UK
  • LSE, UK
  • Warwick B. School, UK
  • UCL London, UK
  • University of Cambridge, UK 

Student Stories

Summer school

I arrived hoping for clarity in brand strategy and left with personal confidence, professional insights, and the inspiration to build a purpose driven beauty brand rooted in meaningful storytelling.


Storytelling has always been central to my journey...

Photo Aashika Vinod

Summer School

Strategic Marketing & Branding

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Summer school

The program was hands-on and fast-paced, exploring how real marketers make decisions and handle trade-offs. The centerpiece was building a complete marketing strategy for an actual start-up and pitching it to the founders.


As a psychology student, I...

Photo Marius Stitz

Summer School

Strategic Marketing & Branding

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Summer school

At HEC Paris, the marketing course was immersive in a way few courses are. Our professors and guest speakers were working professionals who constantly linked frameworks to real-world challenges.


I’ve always believed that the places we choose to learn...

Photo Tiffany Bascle

Summer School

Strategic Marketing & Branding // Entrepreneurship & Digital Innovation

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Academic Team

 

ACADEMIC DIRECTOR

Professor Gachoucha Kretz

Gachoucha KRETZ is the L’Oréal Chair Marketing professor at HEC Paris. She is the Academic Director of the #1 Marketing Master’s degree in the world (QS Global Ranking) and the Executive Director of the L’Oréal Chair for Beauty Tech.

Gachoucha is a brand strategist, a recognized “positionist” and studies all disruptions impacting marketing strategies. Her expertise spans strategic marketing management, strategic brand management, customer experience and sustainability-driven marketing in B2C and B2B.

Her fields of expertise are luxury, fashion and beauty.

She holds a PhD in Marketing from HEC Paris, and three master’s degrees (Finance; Communication and Change Management; Strategy and Marketing).

Gachoucha received the Vernimmen Best Teacher Award in 2018.
 

KEY GUEST SPEAKER

Pierre MONTEL is cofounder at PragmaRegen, an innovative company leveraging artificial intelligence for sustainable business transformation. He is also former cofounder at EcoLearn.com, a leading educational platform dedicated to sustainability training for executives. Pierre is an experienced academic, teaching at prestigious institutions such as HEC Paris, Sciences Po, CentraleSupélec, and École des Ponts.

Specialized in new technologies, sustainability, and innovative pedagogy, Pierre brings a dynamic, interactive, and practical approach to his teaching, focusing on 21st-century skills essential for tomorrow's marketing leaders.

Past Speakers

  • Guillaume Frayce, Marketing Director - CMO, Ex Mondelez, Lacoste, Mars, Brand Speaker
  • Marie Baland, International Marketing Director, Ex Chanel, Richemont, Louis Vuitton
  • Olivia Fournier, Vice President Marketing & Communications @ Michael Kors
  • Charles-Edouard Corby, EMEA Business Development Director, Estée Lauder
  • Céline Bruere, Global Brand Marketing Manager, Digital & Performance Media Strategy Expert
  • Guillaume Wallaert, Global Marketing Director @ Veolia
  • Matthieu Cheyrou, General Manager Estée Lauder, Consumer Health & Beauty