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Students and Faculty

Strategic Marketing & Branding Summer Program

Students in class

51%

Women

57

Nationalities represented

55% 

Student nationalities outside of Europe

22

Average age

48%

Post-bachelor's level

29%

Non-business background

*Total Summer School 2024 Profiles

Some Students' Home Academic Institutions in 2024

  • Vienna University, Austria
  • Fundação Getulio Vargas, Brazil 
  • McGill University, Canada
  • University of British Columbia, Canada
  • FUDAN University, China
  • Peking University, China,
  • Shanghai University, China
  • Sciences Po Paris, France
  • TUM Munich, Germany
  • HKUST, Hong Kong
  • Ashoka University, India
  • IITB Bombay, India
  • Bocconi University, Italy
  • LUISS Business School, Italy
  • University of Tokyo, Japan
  • University of Amsterdam, Netherlands
  • ESADE, Spain
  • IE Business School, Spain
  • University of St. Gallen, Switzerland
  • University of California, Berkeley, USA 
  • Cornell University, USA
  • HULT International BS, USA
  • Imperial College London, UK
  • London School of Economics, UK
  • London Business School, UK
  • University College London, UK
  • University of Cambridge, UK
  • University of Oxford, UK
     

Academic Team

ACADEMIC DIRECTOR

Gachoucha KRETZ is the L’Oréal Chair Marketing professor at HEC Paris. She is the Academic Director of the #1 Marketing Master’s degree in the world (QS Global Ranking) and the Executive Director of the L’Oréal Chair for Beauty Tech.

Gachoucha is a brand strategist, a recognized “positionist” and studies all disruptions impacting marketing strategies. Her expertise spans strategic marketing management, strategic brand management, customer experience and sustainability-driven marketing in B2C and B2B.

Her fields of expertise are luxury, fashion and beauty.

She holds a PhD in Marketing from HEC Paris, and three master’s degrees (Finance; Communication and Change Management; Strategy and Marketing).

Gachoucha received the Vernimmen Best Teacher Award in 2018.

KEY GUEST SPEAKER

Pierre MONTEL is cofounder at PragmaRegen, an innovative company leveraging artificial intelligence for sustainable business transformation. He is also former cofounder at EcoLearn.com, a leading educational platform dedicated to sustainability training for executives. Pierre is an experienced academic, teaching at prestigious institutions such as HEC Paris, Sciences Po, CentraleSupélec, and École des Ponts.

Specialized in new technologies, sustainability, and innovative pedagogy, Pierre brings a dynamic, interactive, and practical approach to his teaching, focusing on 21st-century skills essential for tomorrow's marketing leaders.