Prof. Ludovic Stourm
Assistant Professor - Marketing
Ludovic Stourm's research focuses on empirical methods to understand the behavior of consumers over time. In one stream of research, he develops structural methods of demand estimation across product categories. Another stream focuses on the interactions between renters and non-professional owners in two-sided markets. Prior to his academic career, he worked as a software engineer at Apple Inc. and as a consultant applying data-driven methods to solve marketing problems.