Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Master's programs

HEC Paris students launch a matchmaking service on campus

Nazgol Agah and Lyne Nachar, two current MSc Marketing Students at HEC Paris, launch a matchmaking service on campus. Agah writes about her experience.

Nazgol Agah Small2

It was a Saturday night like any other.  I was sitting on a wooden bench outside of the school cafeteria, while talking to my friend Lyne Nachar, and having pizza from "Little Italy".  We both agreed that we needed some excitement in our lives in Jouy-en-Josas. After considering different options, ranging from selling cookies on campus, to hosting parties, we ended up deciding on creating an online questionnaire asking HEC students to share with us their daily habits and their desired qualities in a partner. 

Then, with the help of our friend Mohammadreza Ahmadkhaniha, we created an algorithm that would match each student to the one based on their level of compatibility. We called our project “HEC Partner(ships)”, playing on the word “partner” from a consulting firm – yes, we are nerdy business students! Our promise was to make each student feel accomplished by finding his/her soulmate, and so, being promoted to the “partner” rank.

At the beginning, we wanted to remain anonymous, so we spread the link to the questionnaire through different WhatsApp groups. Initially, students were hesitant to share personal information and viewed completing the questionnaire as a sign of desperation. To alleviate their worries, we sent out a message, reassuring students that their responses were to remain confidential.

Additionally, to encourage more people to sign up, we set in motion a herd mentality by mentioning that a “surprisingly large” number of students have already participated in the project – putting our marketing skills into use. All of a sudden, in two days, we had over 180 respondents and the project had become the talk of campus!

On January 23rd, the first round of matches were announced. Each participant received an email containing the name of their match. By this point, we were no longer anonymous – we were Naz and Lyne - as we were forced to email the participants using our HEC email addresses!

A couple of days have passed since the announcement. Many dates have taken place, and I am excited for next Saturday night when my best friend will tell me about her third date while eating pizza from Little Italy, sitting on the wooden bench outside of the school cafeteria, with the difference that this time, I won’t be bored!

 

Article written by Nazgol Agah.

 

Click here for more information on the MSc Marketing