Executive Certificate
Dirigeant PME : innovation, impact & croissance
- Paris – Jouy-en-Josas Campus
- Nov 30 2026
- 12 days
- French
- 15400 €*
-
Our programs for individuals - By management topics
- By learning format
-
Our programs for organizations
Executive Short Program
Business plan for entrepreneurs and SME managers
Business plan pour entrepreneurs et dirigeants PME Business plan pour entrepreneurs et dirigeants PME
Designed for current and aspiring leaders of SMEs and growth-stage companies, this program provides essential tools to formalize, decide upon, and communicate your development strategy. It offers a comprehensive methodology, moments of reflection, and practical tools to design, quantify, and present a robust development plan. It will help you clarify your goals, analyze growth dilemmas, and make trade-offs between different scenarios and strategic paths. Our goal is also to enable you to formulate a well-quantified business plan, master the keys to presenting it to investors or partners, and help you establish effective governance and monitoring tools.
Place(s):
Online
Duration:
4 days
Format:
Online
Next start(s):
Nov 30 2026
Language(s):
French
Cost:
3 200 €*
Objectives
- Formulate your company’s development strategy to identify growth levers and build a clear vision of the entrepreneurial project
- Recognize the main components of a business plan (market, offer, business model, financing) to create a structured and convincing document for stakeholders.
- Model the financial section of your business plan to validate the project’s economic viability and anticipate funding needs.
- Present and defend your project to investors, partners, or decision-makers, to gain their support and secure resources for its development.
- Manage the development of your entrepreneurial project to ensure its operational implementation and monitor its progress.
Program
- Learn an approach to formulate and implement your company’s development strategy
- Identify major strategic development dilemmas faced by entrepreneurs
- Compare two very different growth scenarios to choose the most suitable strategy for your company
- Recognize the advantages of relational strategies that foster cooperation and sustainable partnerships
- Understand how the business plan ties in with marketing plans and budgeting
- Master and apply key concepts in writing a standard business plan
- Understand the central role of the value proposition in crafting a robust plan
- Identify technical, commercial, and financial “de-risking” strategies to fine-tune the strategic roadmap underlying growth
- Estimate the funding needs of your project
- Identify and understand the key projected financial statements
- Conduct sensitivity analyses and interpret key ratios to support decision-making
- Make informed trade-offs between growth and profitability
- Understand what motivates and hinders investors and potential clients to build an effective persuasion strategy
- Learn effective methods to pitch a business plan to investors or strategic partners
- Track and adjust business plan execution using performance indicators and relevant management tools
- Assess governance and impact challenges to align sustainability objectives with profit goals
Capitalization
This Executive program is eligible for capitalization towards the executive certificate "Dirigeant PME : innovation, impact & croissance"
Profile
Who is this program for? Is it right for you?
Participant Profile
Executives or future executives (about to take on the role) of SMEs or intermediate-sized enterprises; owner-managers or designated successors in family-owned businesses
Prerequisites and Admission Criteria
Our program is designed for all executives, leaders, and functional or operational managers with at least 5 years of professional experience.
Faculty
Etienne KRIEGER
Affiliate Professor, HEC Paris
Take stock with your peers and our experts on your business and your role as a leader. This detour through HEC Paris, the alma mater of entrepreneurs, will help you formulate a robust development plan and provide you with the tools for its implementation.
Learning methods & evaluations
Pedagogy:
This course is between 28 and 32 hours long, spread over 10 weeks. It is composed of a variety of asynchronous activities to follow at your own pace, punctuated by virtual classes—valuable moments for exchange. There will also be 2 hours of tutoring during the program. The pathway will conclude with an interactive activity to test your knowledge and help you project yourself into your business, followed by a final assessment consisting of a quiz and the analysis of a business plan, designed to highlight best practices.
Throughout the course, several formats of resources will be offered:
- Videos and interactive activities
- Virtual classes and supplementary readings
- Excel modeling tools
- Practical quizzes
Evaluations:
Based on real or fictional companies, the participant will have to do :
• A Business Plan
• An entrepreneurial project
Those will be either written assignments and/or oral presentations by the participant himself and/or in group
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Learn more
Special cases: HEC alumni holding the Infinity Pass receive a 30% discount on this program
Learn more
Program eligibility - RNCP
RNCP*: The program is eligible for the RNCP competency block 39423BC04 "Design, write and present a business plan for an innovative or entrepreneurial project", linked to the RNCP title 39423 – "Degree in Innovation and Entrepreneurship". Registration date in the RNCP: 07/22/2024
Certifying body: Higher Education Institution HEC Paris – Hautes Études Commerciales de Paris. Program eligible for VAE (Validation of Acquired Experience)
*National Directory of Professional Certifications
- Program eligible for VAE
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr.
Find out more about the management of your personal data and your rights
These programs
may interest you
Executive Certificate
MUST - Management d’une Unité Stratégique - Paris
- Paris – Jouy-en-Josas Campus
- Jun 08 2026
- 12 days
- French
- 17900 €*
Executive Certificate
Gouvernance des entreprises familiales
- Paris – Jouy-en-Josas Campus
- Jun 24 2026
- 12 days
- French
- 17900 €*
Executive Certificate
Dirigeant PME : innovation, impact & croissance
- Paris – Jouy-en-Josas Campus
- Nov 30 2026
- 12 days
- French
- 15400 €*
Executive Certificate
MUST - Management d’une Unité Stratégique - Paris
- Paris – Jouy-en-Josas Campus
- Jun 08 2026
- 12 days
- French
- 17900 €*
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
