Overview

Executive Master

Executive Master in Management - Marketing & Business Development Executive Master in Management - Marketing & Business Development

Marketing & Business Development

Take on the major challenges of marketing and business development in the AI era with the Executive Master in Marketing & Business Development from HEC Paris. Designed for senior executives and experienced managers, this program enables you to explore both the fundamentals and the new frontiers of marketing, sales, and innovation, driven by the latest advancements in data and artificial intelligence. Combining academic excellence, practical case studies, renowned guest speakers, and immediate application, it helps you develop a strategic, customer-centric vision while strengthening your operational skills: from marketing strategy to neuroscience, performance management to AI, and responsible leadership to team mobilization. Through a unique journey, you will benefit from a hands-on learning experience designed to create lasting impact within your organization and accelerate your career.

Place(s):

Paris – Jouy-en-Josas Campus

Duration:

16 months (9 modules over 36 days)

Format:

In-class

Next start(s):

Jan 19 2026

Apr 20 2026

Sep 07 2026

Language(s):

French

Cost:

48 200 €*

Objectives
Program
Profile
Faculty
Admission
Brochure

Objectives

Define a marketing strategy and monitor the implementation of the marketing plan
Define a sales strategy and set sales objectives, managing the execution of the commercial action plan
Define a communication strategy, designing and implementing the company's communication plan
Manage teams and the environment

Program

One certificate (common core) to be chosen from among the following three certificates:

Executive Certificate "Management d’une Unité Stratégique" (MUST)
Executive Certificate "Strategy in the C-Suite"
Executive Certificate "Dirigeant PME : Innovation, Impact & Croissance"

Certificate 2: Marketing et Digital à l’ère de l’IA

Module 1: Marketing stratégique
Module 2: Marketing digital
Module 3: Nouvelles tendances marketing

Certificate 3: Business Development

Module 1: Stratégie commerciale
Module 2: Pilotage de la performance commerciale
Module 3: Management des équipes commerciales

Participant Profile

Managers with responsibilities in the marketing, communication and sales professions and wishing to integrate new methods to implement customer-centric strategies effectively.

Prerequisites and Admission Criteria

Have 5 to 10 years of professional experience in the field of marketing and/or business development

Career opportunities

Marketing and Sales Director
Marketing Director
Communications Director
Sales Director

Participant Satisfaction and Success Rate

4,6 / 5*

*Average satisfaction rating given by participants (on a scale from 1 to 5) over the past year.
- Success rate, observed over the same period: 100%
- Overall employment rate at 6 months: 65%
- Employment rate in the targeted profession at 6 months: 100%

Anne-Sophie CHAXEL

Associate Professor

Our Master's in Marketing & Business Development is designed to help you overcome today’s major marketing challenges. Together, we’ll prepare you for success in a world where marketing and sales are the yin and yang you must master to stand out in the eyes of your consumers

3min06s

A word from the academic director

Learning methods & Evaluations

We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and individual work. All delivered with the high standards and benevolence that characterize HEC Paris.

Admission

Would you like to submit your application?

We invite you to:

Contact our training consultant, who will guide you through the admission process.
Then, complete your application on our platform by clicking the button below:

Apply now

This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.

Tuition Fees and Funding

The program fee includes tuition and meal costs during training hours (lunch and breaks).

Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).

Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.

Personal Training Account (CPF): This program may be eligible for funding through the CPF, in whole or in part (depending on the selected core curriculum), with the training linked to a certifying program registered in the RNCP. The details can be clarified with the training consultant during the interview.

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Special cases: HEC alumni holding the Infinity Pass receive a 30% discount on this program.

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Program eligibility – RNCP

RNCP*: This program (in its version with the Executive Management certificate of a strategic unit, in the common core) prepares candidates for the certification “Commercial, Marketing and Digital Strategy Director” listed under record 35147, registered at Level 7 of the RNCP (French National Directory of Professional Certifications) by France Compétences on 16/12/2020 (certifying body: Établissement d’enseignement supérieur Hautes Études Commerciales de Paris).
*National Directory of Professional Certifications

Possibility of validation by competency block through the 3 Executive Certificates that make up this program.
However, no bridge is provided toward another Master’s degree.
To obtain the certification, the candidate must validate all 4 competency blocks.
Program (in its version with the Executive Management certificate of a strategic unit, in the common core) eligible for VAE (Recognition of Prior Learning).

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Download the brochure

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