Global Executive Master In Management (GEMM) - Major in marketing, sales & business development Global Executive Master In Management (GEMM) - Major in marketing, sales & business development
Program Overview
Master the current practices, methods and theoretical foundations of marketing and sales professions, by taking into account their new convergences and differences.New growth, digitalization, the changes in professions and leadership in these areas are the key focus our program.
We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and personal work. All delivered with the high standards that benevolence that characterize HEC Paris.
Global Executive Master en Management (GEMM) Major marketing, sales & business development
THEY DID IT
Discover the feedback of our Master In Management (GEMM) graduates - Marketing, sales & business development major
The program is aimed at:
Managers with responsibilities in the marketing, communication and sales professions and wishing to integrate new methods to implement customer-centric strategies effectively.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
A word from the academic director
The GEMM program and its specialized major
The program is composed of 3 Executive Certificates and a professional thesis:
- MUST Management d’une Unité Stratégique (common certificate for all GEMM Majors)
- Marketing & Digital
- Direction Commerciale
Writing and defending a professional thesis, with the support of an HEC Paris tutor, concludes the program.
Exclusive feature of the major :
To apply everything they have learned during the program, participants develop professional action plans, related to their activity, which are supervised by an HEC Paris Professor.
This program consists of 4 separate blocks of skills. It is possible to validate the blocks separately. There are no gateways, equivalents, or training paths towards other HEC Paris programs and others institutions.
The activities, professions, and functions targeted by this program are specified in the following RNCP form: fiche 35147
Find out more :
Objectives
Define a marketing strategy and monitor the implementation of the marketing plan
Define a sales strategy and set sales objectives, managing the execution of the commercial action plan
Define a communication strategy, designing and implementing the company's communication plan
Manage teams and the environment
Academic director
Learning Methods
We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and individual work. All delivered with the high standards that benevolence that characterize HEC Paris.
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
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