Master the current practices, methods and theoretical foundations of marketing and sales professions, by taking into account their new convergences and differences.New growth, digitalization, the changes in professions and leadership in these areas are the key focus our program.
We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and personal work. All delivered with the high standards that benevolence that characterize HEC Paris.
THEY DID IT
Discover the feedback of our Master In Management (GEMM) graduates - Marketing, sales & business development major
The program is aimed at:
Managers with responsibilities in the marketing, communication and sales professions and wishing to integrate new methods to implement customer-centric strategies effectively.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
A word from the academic director
The GEMM program and its specialized major
The program is composed of 3 Executive Certificates and a professional thesis:
- MUST Management d’une Unité Stratégique (common certificate for all GEMM Majors)
- Marketing & Digital
- Direction Commerciale
Writing and defending a professional thesis, with the support of an HEC Paris tutor, concludes the program.
Exclusive feature of the major :
To apply everything they have learned during the program, participants develop professional action plans, related to their activity, which are supervised by an HEC Paris Professor.
This program consists of 4 separate blocks of skills. It is not possible to validate the blocks separately. There are no gateways, equivalents, or training paths towards other HEC Paris programs.
The activities, professions, and functions targeted by this program are specified in the following RNCP form: fiche 35147
Find out more :
We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and individual work. All delivered with the high standards that benevolence that characterize HEC Paris.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting email@example.com. Find out more about the management of your personal data and your rights
ARE YOU INTERESTED ?
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.