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Executive Education

Global Executive Master In Management (GEMM) - Major in marketing, sales & business development

Global Executive Master In Management (GEMM) - Major in marketing, sales & business development

Executive Master

Language : French

Download the brochure

Program Overview

Master the current practices, methods and theoretical foundations of marketing and sales professions, by taking into account their new convergences and differences.New growth, digitalization, the changes in professions and leadership in these areas are the key focus our program.We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and personal work. All delivered with the high standards that benevolence that characterize HEC Paris.

 

réunion de travail

Global Executive Master In Management ( GEMM ) Majeure marketing, sales & business development

Format: 9 modules
Duration: 16 months
Next start:
Cost: 44900 €*
Place: France

The program is aimed at

Managers with responsibilities in the marketing, communication and sales professions and wishing to integrate new methods to implement customer-centric strategies effectively. 

 

Download the brochure

The GEMM program and its specialized major

 

The program is composed of 3 Executive Certificates and a professional thesis:

  • MUST Définir et mettre en place la stratégie de sa Business Unit (common certificate for all GEMM Majors)
  • Marketing & Digital
  • Direction Commerciale

Developing and writing a professional thesis, with the support of an HEC Paris tutor, concludes the program.
 

Exclusive feature of the major : 

To apply everything they have learned during the program, participants develop professional action plans, related to their activity, which are supervised by an HEC Paris Professor.

Objectives

 

Enhance and adapt your knowledge and know-how in marketing and sales professions


Get ready to take on greater responsibilities and for the expansion of marketing and sales functions


Capitalize on your skills and knowledge to implement an effective performance strategy


Benefits

 

Take a step back to reflect on your profession, your company and your career


Develop and update your knowledge to enhance your professional performance


Take the lead in your business unit or prepare to do so, if you are going to assume higher levels of responsibility in the near future


Gain immediate access to the international HEC Alumni network


Academic director

Laurent Maruani
LAURENT MARUANI
Emeritus Professor, HEC Paris

Learning Methods

We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and individual work. All delivered with the high standards that benevolence that characterize HEC Paris.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure

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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor

ARE YOU INTERESTED ?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

 

DO I HAVE THE RIGHT PROFILE ?

 

Find out more : Global Executive Master In Management