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Faculty & Research

Social media is a business performance tool

Dominique Rouziès, EDF Chair Professor at HEC Paris organized a conference on March 26th at HEC Paris on social selling in collaboration with Novamétrie, EDF Entreprises, Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students.

Les médias sociaux dans les organisations commerciales – HEC Paris - NOVAMETRIE - EDF Entreprises - ADOBE - AXA - VIADEO

Dominique Rouziès presented the results of the study and Christophe Excoffier, CEO of Novamétrie, moderated the roundtable discussion. The guest speakers included  Isaure de Calonne, Manager, Distribution AXA et Prévoyance & Patrimoine,  Séverine Klein, Chef du Service Grand Public CNES, Alexandre Azzopardi, Regional Manager, Southwest Europe Advertising Solutions, Adobe, Emmanuel Bénéfice, VP Marketing, EDF Entreprises et Collectivités, Thierry Collet, VP, Dassault Systèmes, Nicholas Vieuxloup,  Marketing Manager, Viadeo, Jean-Pierre Simon, CEO of ATOS France.

Read the Press Release