London Marketing Study Trip 2023
The HEC UK Office organised the first Learning Expedition to London for the Master in Marketing students. The 42 students spent 4 intensive days where they had the opportunity to visit companies, meet with marketing experts, and network with HEC alumni. This Learning Expedition aimed to provide the students with a first-hand experience of the dynamic marketing industry and foster valuable connections with industry professionals.
“The learning expedition in London was a truly transformative experience for our Master in Marketing students. Not only did they gain exposure to the diverse facets of the marketing industry, but they also forged connections with industry professionals who shared their invaluable insights and experiences.”
Gachoucha Kretz, Director of the Master in Marketing
The Master in Marketing program at HEC Paris is renowned for its commitment to experiential learning, and the London expedition is just one of the many initiatives designed to prepare students for the challenges of the industry. By providing hands-on experiences and facilitating meaningful connections, the program equips students with the skills and knowledge necessary to thrive in the ever-evolving marketing landscape.
The students had the opportunity to visit companies across industries with marketing experts. They explored various firms renowned for their creative prowess and unique brand strategies, allowing them to witness first-hand how marketing concepts are translated into tangible successes.
One of the highlights of the expedition was a networking event at the HEC UK House, where the students had the privilege of meeting and engaging with alumni currently working in marketing roles. This exclusive gathering provided an invaluable opportunity for the students to glean advice, exchange ideas, and build professional relationships that may prove instrumental in their future careers. A big thank you to all our HEC alumni for taking the time to share their experience with the students!
This trip was a great experience that offered the marketing students interesting perspectives about a career in marketing: “A good way to end the year”, “Great way to end the year with our cohort, amazing management”, “Networking event, quality of company selection, welcoming members of the UK house”.
The successful Learning Expedition in London marks a significant milestone for the Master in Marketing students. As they graduate shortly thereafter, they bring with them a newfound perspective and a network of contacts that will undoubtedly shape their professional journey.
“We were delighted to welcome our first cohort of marketing students in London. A fundamental aspect of our mission is to enrich students’ life. This study trip demonstrates our commitment to fostering a global perspective and exposing students to diverse cultural and business environment. We would also like to congratulate all our students for graduating and we are looking forward to welcoming them again as young professionals in London!”
Laura Saint-Lo, Deputy Director of the HEC UK Office