Executive Certificate
MUST - Management d’une Unité Stratégique - Paris
- Paris – Jouy-en-Josas Campus
- Jun 08 2026
- 12 days
- French
- 17900 €*
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Executive Certificate
Stratégie et Avantage Concurrentiel Stratégie et Avantage Concurrentiel
In an environment where business models are evolving, customer expectations are shifting, and technological disruptions are redefining competitive boundaries, the ability to formulate a clear and differentiated strategy has become a key leadership capability. This programme provides a structured and practical framework to analyse the business environment, identify value creation levers, and design a strategy that ensures sustainable competitive advantage. Designed as a true strategic thinking laboratory, it enables participants to step back, reassess their practices, and strengthen their ability to lead their Business Unit in a complex and rapidly changing context.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Jun 08 2026
Language(s):
French
Cost:
6 100 €*
Objectives
- Analyse the competitive environment of a Business Unit using the main strategic analysis tools.
- Identify sources of competitive advantage and mobilise the levers required to build them.
- Identify and assess the key variables shaping the environment and industry structure.
- Develop a strategic diagnosis integrating both internal and external dimensions, aligned with the Business Unit’s positioning choices and the Group’s overall strategy.
Program
- Definition and objectives of strategy at the Business Unit level.
- Key variables influencing market structure.
- Evolution of competitive environments and their impact on performance.
- Frameworks for analysing the external and internal environment.
- Levers of competitive advantage: cost–volume effects, differentiation, uniqueness.
- Value chain analysis and the company’s critical resources.
- Generic strategies and their contexts of application.
- Strategic innovation and disruptive approaches.
- Platform strategies and multi-sided markets.
- Corporate strategy challenges: diversification, portfolio management, and shareholder relations.
Capitalization
This Executive Short Program is eligible for capitalization towards the Executive certificate MUST - Management d’une Unité Stratégique
Profile
Who is this program for? Is it right for you?
Participant Profile
This program is designed for current and future leaders of strategic business units, as well as functional directors and members of executive committees (Sales Director, Marketing Director, Chief Financial Officer, HR Director, CIO, Operations Directors, etc.).
Prerequisites and Admission Criteria
The program is designed for executives, senior managers, and functional or operational leaders with a minimum of five years of professional experience.
Faculty
Frédéric LEROY
Affiliate Professor, Strategy and Business Policy
To step into the shoes of Indra Nooyi, Bill Gates, Xavier Niel, Jean-Pascal Tricoire, or Isabelle Kocher! More seriously, this training will help you conduct a strategic analysis, understand your competitive environment, craft a relevant strategy for your company, and perhaps even create strategic innovations. All this while ensuring the successful deployment of your strategy within your organization and engaging your employees!
Learning methods & evaluations
Pédagogy : TThe program strengthens and develops a cross-functional perspective on the key capabilities required to lead or contribute to the leadership of a Business Unit, with a constant entrepreneurial mindset.
Evaluation: Case analysis: identification of strategic issues and proposal of recommendations.
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
CHRISTINE COLLONGUES
Program Advisor Management & Strategy
collongues@hec.fr
