Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

Dominique Rouziès is a Professor of Marketing at HEC Paris and the Academic Dean of the BMI … sales performance, foster strategic alignment between marketing and sales, and adapt to evolving market dynamics. … performance.  Her scholarly work is published in leading marketing and management journals. She contributes to …

… the enthusiasm of the professors affiliated with the MSc Marketing. They are engaging and well-versed in a variety … case study through a European lens. Furthermore, the MSc Marketing has allowed me to gain valuable exposure to fields from Sales Forces Management to Digital Marketing. I believer that Marketing lies at the …

… leadership skills led her to organize a successful Digital Marketing Seminar. She's now a strategy consultant at …

Michelangelo Rossi is an Associate Professor of Marketing at HEC Paris and a research affiliate at the … the digital economy. His work sits at the intersection of marketing, economics, and digital policy, with a focus on … academic journals, including Management Science and Marketing Science , and has been featured in …

… and employer life, which offers high quality studies in marketing, auditing, strategy, communication and …

… gave me the opportunity to work in the financial side of marketing in one of their businesses. It was very eye opening as all the people in marketing only thought about marketing and all the people in finance only thought about …

… Business Models, Business Plan, eCommerce for Luxury, Marketing and Digital Marketing as an Associate Professor in the Strategy & …

… Michelle has been writing for the Forbes Chief Marketing Officer Network about Marketing, Technology & Sustainability since 2014 and has … systematically with fresh thinking.   … Sustainability Marketing Summer Program …

… you talk about your research?  I decided to work in the marketing field and my research interests focus on how to … social welfare, particularly in the context of digital marketing. One stream of my research focuses on developing innovative marketing “nudges” to increase consumers’ well-being via …