… and employer life, which offers high quality studies in marketing, auditing, strategy, communication and …

… gave me the opportunity to work in the financial side of marketing in one of their businesses. It was very eye opening as all the people in marketing only thought about marketing and all the people in finance only thought about …

… Business Models, Business Plan, eCommerce for Luxury, Marketing and Digital Marketing as an Associate Professor in the Strategy & …

… Michelle has been writing for the Forbes Chief Marketing Officer Network about Marketing, Technology & Sustainability since 2014 and has … systematically with fresh thinking.   … Sustainability Marketing Summer Program …

… you talk about your research?  I decided to work in the marketing field and my research interests focus on how to … social welfare, particularly in the context of digital marketing. One stream of my research focuses on developing innovative marketing “nudges” to increase consumers’ well-being via …

… handle trade-offs. The centerpiece was building a complete marketing strategy for an actual start-up and pitching it … the missing piece of the puzzle in HEC Paris’s Strategic Marketing & Branding Summer Program.  On top of that, it … each day, many of them HEC alumni now in senior marketing roles. Rather than stopping at frameworks, we …

… defend his PhD thesis in Management, Specialization in  Marketing   …

Research by HEC Paris Professor Tina M. Lowrey explains that brand representations put off male shoppers, unless marketers use confident language that disrupts stereotypes.

… was invaluable,” said Arnd Vomberg , who has joined the marketing department. Vomberg, whose research focuses on … and decline of startups and how these trends influence marketing strategies, found his integration into HEC smooth … , brings over three decades of expertise in global marketing strategies, with a particular focus on pricing …

… adds Anirban Mukherjee, Assistant Professor of Marketing at Singapore Management University. “When … to pick a side”,  says Amitava Chattopadhyay, Professor of Marketing at Insead. “   Entrepreneurs therefore might be … co-authored by Anirban Mukherjee, Assistant Professor of Marketing at Singapore Management University, Cathy Yang, …