The HEC Paris Marketing department tackled key issues of Advertising, AI, … Brand Management in the course of their annual HEC Paris Marketing Camp, held this year on November 15. Over 60 … a variety of opportunities and challenges in the field of Marketing. As technology, consumer behavior, and social …

With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to … the challenge for marketers to prove and improve marketing performance. …

… is essential for anyone aspiring to excel in the fields of marketing and design. Antea M., upcoming Luxury … University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC … topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in …

A research paper by Kristine de Valck , Marketing Professor at HEC Paris, has been nominated … for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. …

Klaus Miller, Marketing Assistant Professor at HEC Paris, investigates ad … advertising. His research enhances Paris MBA's AI in Marketing course, providing real-world insights. Through …

Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.

The MSc Marketing at HEC Paris offers a curriculum that fully … whilst I was studying made me understand how important Marketing is and I really wanted to learn more about it.   Strong integration of Digital Marketing My passion for social media and marketing drove …

… Dissertation Award for his research in developing marketing interventions to influence consumers judgment, …

… Management (5th edition), branding goes far beyond the marketing department – it involves the entire company. Here …

… studies, I discovered my strong interest in the field of Marketing, however I had not yet worked in Marketing. My internships were gathered around the fields … experiences. After graduation I interned at L’Oréal in the Marketing division for 10 months during which I was …