The L’Oréal-HEC ‘Next Billion Challenge’ marketing competition took place on January 8, 2016 on the HEC Paris campus. Students from the MSc in Marketing, and the Major in Marketing (Grande Ecole) had 1 week to design a new …

… IA & data en marketing et ventes … Monitor technological trends to … collaboration with stakeholders Structure and govern marketing data to optimize its use and ensure its … solutions digitales et numériques adaptées à la stratégie Marketing ", linked to the RNCP title 41225 – " Diplôme en …

… AI & Data in marketing and sales … Monitor technological trends to … collaboration with stakeholders Structure and govern marketing data to optimize its use and ensure its … solutions digitales et numériques adaptées à la stratégie Marketing ", linked to the RNCP title 41225 – " Diplôme en …

The HEC Paris Marketing department tackled key issues of Advertising, AI, … Brand Management in the course of their annual HEC Paris Marketing Camp, held this year on November 15. Over 60 … a variety of opportunities and challenges in the field of Marketing. As technology, consumer behavior, and social …

With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to … the challenge for marketers to prove and improve marketing performance. …

… is essential for anyone aspiring to excel in the fields of marketing and design. Antea M., upcoming Luxury … University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC … topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in …

HEC Paris is proud to announce that the MSc in Marketing has been ranked first worldwide out of 76 other MScs in Marketing this year. …

A research paper by Kristine de Valck , Marketing Professor at HEC Paris, has been nominated … for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. …

Klaus Miller, Marketing Assistant Professor at HEC Paris, investigates ad … advertising. His research enhances Paris MBA's AI in Marketing course, providing real-world insights. Through …

Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.