… AI & Data in marketing and sales … Monitor technological trends to … collaboration with stakeholders Structure and govern marketing data to optimize its use and ensure its … solutions digitales et numériques adaptées à la stratégie Marketing ", linked to the RNCP title 41225 – " Diplôme en …

… IA & data en marketing et ventes … Monitor technological trends to … collaboration with stakeholders Structure and govern marketing data to optimize its use and ensure its … solutions digitales et numériques adaptées à la stratégie Marketing ", linked to the RNCP title 41225 – " Diplôme en …

… is essential for anyone aspiring to excel in the fields of marketing and design. Antea M., upcoming Luxury … University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC … topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in …

A research paper by Kristine de Valck , Marketing Professor at HEC Paris, has been nominated … for the Weitz-Winer-O’Dell Award of the Journal of Marketing Research. The paper, co-written by former Ph.D. …

Klaus Miller, Marketing Assistant Professor at HEC Paris, investigates ad … advertising. His research enhances Paris MBA's AI in Marketing course, providing real-world insights. Through …

Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.

The MSc Marketing at HEC Paris offers a curriculum that fully … whilst I was studying made me understand how important Marketing is and I really wanted to learn more about it.   Strong integration of Digital Marketing My passion for social media and marketing drove …

Awe is often seen as an uplifting emotion in the West. Yet it can be accompanied by fear and tension in China. This new finding has implications for how awe is used in wellbeing, leadership and marketing strategies in different cultures?

… Management (5th edition), branding goes far beyond the marketing department – it involves the entire company. Here …

… Dissertation Award for his research in developing marketing interventions to influence consumers judgment, …