… MARKETING MODELS FOR PRACTICAL DECISION MAKING AND CONSULTING … Marketing is relying more and more on statistical analyses … providing support for better, more informed decisions in marketing research departments of large companies, as well …

Shubin (Lance) Yu joined the Marketing Department at HEC Paris in Fall 2025. Before … University HSBC Business School. His research bridges marketing communication, consumer–technology interaction, … Psychology ,  International Journal of Research in Marketing , and  International Journal of Electronic …

The MSc Marketing provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset.   Find out more   …

Congratulations to Dr Claire Linares, Marketing specialization, who successfully defended her …

… academics join the Finance, Economics & Decision Sciences, Marketing, Management & HR, Strategy & Business Policies, …

…  “Hi, my name is Laura. I’m looking to work in brand marketing with a luxury company. I have always been … years working as an accountant, but my real passion is marketing. During the last year I helped a colleague market … percent. It was so fulfilling to help her succeed. Today, marketing is very data driven just like accounting, and I …

Organizers: Craig ANDERSON and Arnd VOMBERG (Marketing Department) Building X, Room X13 …

… University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC … topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in … since 2007 and with HEC since 2022 as Adjunct Professor of Marketing. He covers several topics including Luxury …

… issues.    Speaker Bio   Kristine de Valck is Professor of Marketing and Dean of Degree Programs. Her research and … media have changed consumer behavior, organizations, and marketing practice. About the Research Kristine de Valck's … ,  Decision Support Systems ,  Journal of Interactive Marketing ,  Journal of Marketing ,  Journal of Marketing …

… of inspiration. Henriette Leparoux is one of them. Now Marketing Director at DIM, a former heptathlete, mother of …