Articles
Strategy & Leadership
Why Hard Work Isn’t Enough: The Role of Chance in Career Success
Career success reflects not just effort, but how everyday chance events shape opportunities and visibility.
Why Pharma Firms Withhold Trial Results Despite Regulation
Why clinical trial data play a critical role in public health, but many pharmaceutical companies hold back? Peer pressure, competition, and weak enforcement, say Vedran Capkun and Yin Wang.
Why Jobseekers Shift from Specialist to Generalist
When prestige is low or futures are unclear, jobseekers broaden their skills instead of doubling down, says Roxana Barbulescu.
Brands & Behaviors
When Staying Too Long Hurts Your Sales Career
Research by Dominique Rouziès, Bertrand Quélin and Michael Segalla shows that experience-related pay peaks after 3.4 years in sales, urging a rethink of career development and incentives.
The Hidden Cost of Strong Brands: Disengagement and Burnout
Research from Dominique Rouziès shows that when companies fail to support brand custodians, employee attitudes deteriorate — and service quality suffers.
How Advertising Shapes What We Think and Buy
Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.
Innovation & Entrepreneurship
Why Most Startups Follow the Same Development Rules
Thourough research by Sebastian D. Becker describes how the surrounding ecosystem promotes one dominant model: Lean Startup.
Tech & AI
How Should We Design the Next Generation of AI?
AI decisions are only as fair and reliable as the data we give them. HEC Paris Professor Shirish C. Srivastava examines what designers must do differently.
