Articles
Geopolitics & Public Affairs
Sustainability & Society
Without Alliances Geopolitics Will Break
When politics break your supply chain, building trust across borders is your best defense.
Brands & Behaviors
Strategy & Leadership
When Staying Too Long Hurts Your Sales Career
Research by Dominique Rouziès, Bertrand Quélin and Michael Segalla shows that experience-related pay peaks after 3.4 years in sales, urging a rethink of career development and incentives.
The Hidden Cost of Strong Brands: Disengagement and Burnout
Research from Dominique Rouziès shows that when companies fail to support brand custodians, employee attitudes deteriorate — and service quality suffers.
How Advertising Shapes What We Think and Buy
Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.
Innovation & Entrepreneurship
Why Most Startups Follow the Same Development Rules
Thourough research by Sebastian D. Becker describes how the surrounding ecosystem promotes one dominant model: Lean Startup.
Tech & AI
How Should We Design the Next Generation of AI?
AI decisions are only as fair and reliable as the data we give them. HEC Paris Professor Shirish C. Srivastava examines what designers must do differently.
Revolutionizing Health Management in the D.R. Congo
AI, gender, and governance collide in a pioneering study of 1,000 health centers. HEC PhD graduate Anicet Fangwa shares insights from the DRC’s frontline.
Inclusive Culture Buffers Companies from Crisis
Firms with diverse boards and inclusion-friendly cultures show smaller losses after gender scandals and recover market trust faster, says research by Crystal Shi.
