Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Executive Education

Stratégie de prix Stratégie de prix

EXECUTIVE SHORT PROGRAMS   capitalisation certificat

Language : French   drapeau français

Download the brochure

PROGRAM OVERVIEW

In drawing up and monitoring operational plans, the strategic manager becomes a tactician, quickly confronted with the objective of creating value by strategically allocating resources (costing) to serve the customer, and structuring the offering into attributes that customers are willing to pay for (pricing). These are major levers for economic and financial performance. The key parameters are R&D (the reality of the offering), marketing (structuring the offering), sales, production skills or having them produced, distribution skills, etc. The rest are costs to be optimised, reduced, outsourced or eradicated.

Executive Short Program Stratégie de prix

Format: In-class
Duration: 2 days
Language: French
Next start:
Cost: 2850 €*
Place: France

The program is aimed at:

Managers, executives and future executives who have to propose a pricing strategy, manage or apply it, and measure its effects.



Download the brochure

 

*Net price, HEC Paris is not subject to VAT. Prices, dates, teaching teams, and program content are subject to change.

Objectives

 

Equip executives and managers with the skills they need to develop a pricing strategy that takes all parameters into account: cost structure, customer needs, market...


Set up steering and governance tools.

Program

 

The program is offered in a 2-day format.


Preface on the revisited "strategy" in its dimension of a temporal science of the balance of power...

Pricing, price concepts, price elasticity of demand, and inferences on pricing, pricing methods...

Concepts related to pricing; expected profit method for quotations...

Techniques related to price adjustment initiatives and modes of response to those initiated (downward, upward) by competitors...

Joint and preliminary development of pricing and costing, from the conception of an offer: TARGET COSTING

Preliminary choices in terms of COST ACCOUNTING SYSTEM

Operational cost concepts; sunk cost, marginal cost, opportunity cost...

Discounts and delegation; inferences from the above and construction of the operational price proposed by the internal...

Modern costing tools: Activity Based Costing; Activity Based Management.


Academic Direction

Alexandre Lamy
ALEXANDRE LAMY
Affiliate Professor, HEC Paris

Pedagogy

This program is designed as a Research and Debate Workshop, with participants contributing frequently (based on their past and present experiences) to the research themes introduced by the teacher through several introductory theoretical presentations.

This program is designed to provide participants with an enhanced intellectual and practical grounding in the operational management of price, cost and margin.

Capitalization   capitalisation certificat  

This program is creditable towards an Executive Certificate from HEC Paris Executive Education.

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

I pre-register

 

Complete our form to check your eligibility and initiate the registration process.

PRE-REGISTER

 

The program is accessible to people with disabilities. Contact us to discuss any additional needs or to obtain the Public Accessibility Registry."

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor Management & Strategy