Articles
Sustainability & Society
Overlooking Vulnerability Can Harm Everyone, Including Your Business
Drawing on insights from HEC Paris faculty, Octavio de Barros, postdoctoral researcher maps how businesses can respond to vulnerability without defaulting to control, charity, or silence.
Tech & AI
Brands & Behaviors
Disagreeable Content Drives Virality
Haris Krijestorac’s research reveals that videos with confrontational tones are more likely to go viral, offering new insights for digital marketers.
Economics & Finance
Why Investors Trade on Unverified Rumors
New research from Daniel Schmidt shows that even unverifiable stock rumors drive trades when short-term investors dominate the market.
Strategy & Leadership
AI Is Redefining Human Creativity at Work
HEC Paris research by Daria Morozova (H.23) reveals how psychological responses to AI shape creative effort, identity, and collaboration in the future workplace.
Geopolitics & Public Affairs
Belief in Unchecked Claims Fuels Societal Division
Anne-Sophie Chaxel’s research reveals how trust in public figures distorts truth judgments, intensifying polarization in times of crisis.
Why Private Equity Firms Should Include More Women
Gender-balanced investment teams perform better. HEC scholar Oliver Gottschalg explains how this gender diversity boosts returns and enhances strategy in private equity.
How Big 4 Firms Must Rethink Talent Models
Automation and Gen Z expectations are reshaping audit work and careers. Latest studies show that junior roles, firm culture, and recruitment must evolve to stay competitive.
Why Every Marketer Needs a Fake News Playbook
HEC Paris faculty Dominique Rouziès and Ludovic François designed a simulation to train students in digital crisis response. The unintended fallout proved why PR skills need a digital upgrade.
