Articles
Sustainability & Society
Overlooking Vulnerability Can Harm Everyone, Including Your Business
Drawing on insights from HEC Paris faculty, Octavio de Barros, postdoctoral researcher maps how businesses can respond to vulnerability without defaulting to control, charity, or silence.
Brands & Behaviors
How Advertising Shapes What We Think and Buy
Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.
Innovation & Entrepreneurship
Why Most Startups Follow the Same Development Rules
Thourough research by Sebastian D. Becker describes how the surrounding ecosystem promotes one dominant model: Lean Startup.
Tech & AI
Strategy & Leadership
How Should We Design the Next Generation of AI?
AI decisions are only as fair and reliable as the data we give them. HEC Paris Professor Shirish C. Srivastava examines what designers must do differently.
Revolutionizing Health Management in the D.R. Congo
AI, gender, and governance collide in a pioneering study of 1,000 health centers. HEC PhD graduate Anicet Fangwa shares insights from the DRC’s frontline.
Inclusive Culture Buffers Companies from Crisis
Firms with diverse boards and inclusion-friendly cultures show smaller losses after gender scandals and recover market trust faster, says research by Crystal Shi.
Firms Should Favor a Jack-of-all-trades CEO, not a Master of One
A generalist CEO is better for company acquisition strategy, especially when aligned with its board’s profile, says HEC professor Denisa Mindruta.
Boards Must Lead on Social Impact to Stay Competitive
In this interview, Academic Bénédicte Faivre-Tavignot provides insights on how boards can drive social responsibility in ESG strategies, based on a report from the ESG Club of the French Institute of Administrators.
