Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Master in
International Finance Master in
International Finance
& Masters MS
& Masters
Ecole Polytechnique
-HEC programs Ecole Polytechnique
-HEC programs
programs Dual-Degree
students Exchange
Certificates Certificates Student
Life Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs
Faculty & Research

Tina M. Lowrey Elected President of the Association for Consumer Research

Tina M. Lowrey, Ph.D., Professor of Marketing at HEC Paris, has been elected and is currently serving as the President of the Association for Consumer Research (ACR). ACR is the premier academic association worldwide for the study of consumer behavior, and during her presidency, Professor Lowrey hopes to inaugurate a subcommittee to start documenting the history of the organization.

HEC Paris Marketing Professor Tina M. Lowrey received her Ph.D. from the University of Illinois at Urbana-Champaign and investigates various phenomena related to children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. 

Her research has appeared in leading journals in marketing, psychology, and communication. Learn about her numerous fascinating research, explained on Knowledge@HEC here.  

She currently serves on the Editorial Review Board of Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of Advertising. She also is a member of the Policy Board of JCR.

Tina has been a member of the Association for Consumer Research since 1988. As President Elect of the association, she performs the duties prescribed and approved by the Board of Directors and all of the duties of the President in his/her absence. The President-elect also appoints the chair(s) of the North American Conference for the year of his/her presidency. Professor Lowrey also hopes to inaugurate a subcommittee to start documenting the history of the organization.