… 25,  Craig  L. Anderson, HEC Paris Assistant Professor of Marketing and an expert on the emotion of awe, proposes a … of awe on behavior at the intersection of psychology and marketing. The workshop directly precedes the main … consumer behavior attracts many influential and well-known marketing academics. The event begins with a private …

Daniel Halbheer is Associate Professor of Marketing. In his research, he focuses on circular business … and corporate social responsibility through the lens of marketing and economics. Daniel holds a Doctorate in …

… Its purpose was to articulate in a rigorous manner marketing, management, social sciences and philosophy. This … : Management Public : Gestion et Légitimité (Dalloz 1980) ,Marketing Democracy Public Opinion and Media formation in … Member of the Review Board of Recherche et Application en Marketing (RAM) and Consumer market and Culture (CMC). He …

… of recommendations. … Size and develop commercial and marketing activities while integrating principles of sustainable marketing and evolving customer expectations. Negotiate … Design and implement a coherent and responsible marketing strategy, based on qualitative and quantitative …

Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

… innovation in service of a true customer strategy, through marketing, data, and business development training adapted …

Meghna Gandhi (MBA ’27), President of the Marketing Club and Head of Marketing for MBAT (MBA Tournament) at HEC Paris, sees … you are today?  Stepping into the dual roles of Head of Marketing for MBAT and President of the Marketing Club at …

LESSONS LEARNED FROM A SUCCESSFUL MARKETING CAREER – KEEP UPDATING YOUR SKILLSET “After … me to learn and progress.  I had a successful career in marketing and felt fulfilled to a certain extent, but I …

… Business Center, in 2004. He was full professor of the marketing, sales and retail chair at the french …

Future Trend in Marketing 16 September 1998 …