Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

… 2026: Finance #1 worldwide #1 in Europe     Master in Marketing QS                   Business Masters Rankings 2026: Marketing #1 worldwide #1 in Europe     Master in Strategic …

… development, research & innovation, operations, and marketing. We enhance our understanding of new technologies … in a win-win partnership. » Asmita Dubey, Chief Digital & Marketing Officer … JOIN A DYNAMIC ECOSYSTEM  - With over …

… 25,  Craig  L. Anderson, HEC Paris Assistant Professor of Marketing and an expert on the emotion of awe, proposes a … of awe on behavior at the intersection of psychology and marketing. The workshop directly precedes the main … consumer behavior attracts many influential and well-known marketing academics. The event begins with a private …

… Congratulations to Dr Fei Gao, Marketing, who successfully defended his Doctoral thesis at …

Daniel Halbheer is Associate Professor of Marketing. In his research, he focuses on circular business … and corporate social responsibility through the lens of marketing and economics. Daniel holds a Doctorate in …

… Its purpose was to articulate in a rigorous manner marketing, management, social sciences and philosophy. This … : Management Public : Gestion et Légitimité (Dalloz 1980) ,Marketing Democracy Public Opinion and Media formation in … Member of the Review Board of Recherche et Application en Marketing (RAM) and Consumer market and Culture (CMC). He …

Meghna Gandhi (MBA ’27), President of the Marketing Club and Head of Marketing for MBAT (MBA Tournament) at HEC Paris, sees … you are today?  Stepping into the dual roles of Head of Marketing for MBAT and President of the Marketing Club at …

Dominique Rouziès is a Professor of Marketing at HEC Paris and the Academic Dean of the BMI … sales performance, foster strategic alignment between marketing and sales, and adapt to evolving market dynamics. … performance.  Her scholarly work is published in leading marketing and management journals. She contributes to …

… the enthusiasm of the professors affiliated with the MSc Marketing. They are engaging and well-versed in a variety … case study through a European lens. Furthermore, the MSc Marketing has allowed me to gain valuable exposure to fields from Sales Forces Management to Digital Marketing. I believer that Marketing lies at the …