… acquisition levers (SEO, SEA, SEM, GEM, lead generation, marketing automation, influencer marketing, etc.) aligned with target customer journeys and objectives Practice content marketing to generate and convert leads Increase brand …

… and Business Policy Department, and Arnd Vomberg of the Marketing Department have been appointed associate …

The highlight of the degree was its focus on digital marketing  During my undergraduate studies, which focused … in Asia. After returning home to Canada, I worked in the marketing industry for a few years for two medium-sized … abroad and I knew that I wanted to work in the digital marketing industry. So, my search focused on finding a …

Congratulations to Dr Sukhyun Kim,  Marketing specialization, who successfully defended … will join a Korean Tech startup "Superbloke" as Chief Marketing Officer (South Korea). …

… Professor) at HEC and started the first electronic marketing course in France, together with Jacques … is co-author of Mercator , the bestselling French language marketing manual (Dunod, 13rd Edition, 2022). …

Yangjie Gu is an Associate Professor of Marketing at HEC Paris. She received her Ph.D. in Marketing from London Business School and was previously a … Consumer Research , International Journal of Research in Marketing , and Journal of Retailing . In her teaching, …

Dominique Rouziès, Ph.D., Professor of Marketing at HEC Paris, has won the 2023 American Marketing Association (AMA) Sales Special Interest Group …

… . Dr. Peter Fischer , director of HEC Paris’s AI in Marketing Strategy executive program, shared his expertise … workplace functions in powerful ways, starting with marketing and extending to a range of departments that …   Key functions where AI is most adopted   Marketing is at the forefront of the AI-driven revolution. …

Congratulations to Dr Ashkan Faramarzi, Marketing specialization, who successfully defended …

The program exposed me to all aspects of marketing and allowed me to exchange with leaders in a … at TikTok. Why did you decide to join the Master in Marketing at HEC Paris? Coming from an engineering background, but with a strong affinity to marketing and entrepreneurship, I wanted to gain the …