HEC in the press

In an op-ed for The Conversation, marketing professor at HEC Paris Business School L.J. Shrum examines the effects of "shockvertising" and the nuanced ways in which shocking images influence consumer behavior. He highlights how different types of disgust—moral and physical—trigger distinct subconscious responses, such as charitable donations or status-driven consumption, urging marketers to use such tactics thoughtfully.

The Financial Times explores the evolving role of business schools in balancing rigor, relevance, and societal resonance in academic research. It highlights HEC Paris Business School as one of the schools contributing to this shift, emphasizing its faculty's engagement with research aligned with the UN Sustainable Development Goals and their impact on both academic and non-academic audiences through teaching materials and policy influence.

In an op-ed published in Harvard Business Review, Kristine de Valck, associate professor at HEC Paris Business School, discusses the limitations of relying solely on moderators to address online toxicity, emphasizing that such behavior is deeply rooted in community culture and systemic issues. She highlights how online platforms and social media have transformed consumer behavior and marketing practices, underlining the need for comprehensive, proactive strategies to foster healthier online environments.

AMBA BGA announces the appointment of Barbara Stöttinger as the new dean of executive education at HEC Paris Business School, succeeding Anne-Valérie Corboz. Stöttinger, with over 25 years of experience, aims to enhance HEC Paris's focus on strategic areas like AI, sustainability, and innovation while driving international expansion and bridging academia with business.

In an op-ed published in Times Higher Education, associate professor at HEC Paris Business School Daniel Martinez questions the dominance of English in academia, emphasizing how it marginalizes non-native speakers and limits cultural and intellectual diversity. He highlights initiatives such as publishing research in multiple languages, like English, French, and Spanish, as a step toward fostering a more inclusive and equitable academic landscape.

Thriving in uncertainty demands more than skills: in an op-ed for Forbes, professor at HEC Paris Business School Marc Beretta reveals six leadership qualities to manage teams more effectively and inspire transformation.

In an op-ed for Politico, law professor at HEC Paris Business School Armin Steinbach warns that the G7’s $50 billion loan to Ukraine is at risk due to political and legal hurdles. Initially a show of Western unity, the loan's repayment plan, based on profits from frozen Russian assets, is now threatened by the EU’s complex sanctions renewal process. He also highlights how these internal divisions could undermine the financial support Ukraine urgently needs.

Handelsblatt discusses the challenges France, Italy, and Spain face in meeting the EU's fiscal targets due to their high national debt levels. These countries struggle with inflation and increased spending. Armin Steinbach, law professor at HEC Paris Business School, emphasizes the difficulty in balancing EU budget rules with domestic realities, warning that strict budget cuts could cause significant social and economic tension.

Find MBA discusses how involvement in MBA student bodies, such as clubs and business incubators, can significantly enhance a resume by demonstrating leadership, networking, and practical experience. Sara Vanos, executive director at HEC Paris, highlights that participating in club activities allows students to develop crucial soft skills and build connections with industry leaders, which can showcase their motivation and readiness for career transitions. This engagement offers tangible benefits to both resumes and interviews, giving candidates a competitive edge.

In an op-ed for Neuer Zücher Zeitung, law professor at HEC Paris Business School Armin Steinbach discusses the shift in power dynamics in Paris, highlighting the reduced influence of the French President. This change stems from the emergence of a new balance of power, which affects the President's authority and decision-making capabilities. Factors such as political opposition, public opinion, and institutional challenges are contributing to this evolving landscape, limiting the President's ability to govern as freely as before.