Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Master in
International Finance Master in
International Finance
Masters Specialized
Ecole Polytechnique
-HEC programs Ecole Polytechnique
-HEC programs
programs Dual-Degree
students Visiting
Certificates Certificates Student
Life Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs
Faculty & Research

Social media is a business performance tool

Dominique Rouziès, EDF Chair Professor at HEC Paris organized a conference on March 26th at HEC Paris on social selling in collaboration with Novamétrie, EDF Entreprises, Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students.

Les médias sociaux dans les organisations commerciales – HEC Paris - NOVAMETRIE - EDF Entreprises - ADOBE - AXA - VIADEO

Dominique Rouziès presented the results of the study and Christophe Excoffier, CEO of Novamétrie, moderated the roundtable discussion. The guest speakers included  Isaure de Calonne, Manager, Distribution AXA et Prévoyance & Patrimoine,  Séverine Klein, Chef du Service Grand Public CNES, Alexandre Azzopardi, Regional Manager, Southwest Europe Advertising Solutions, Adobe, Emmanuel Bénéfice, VP Marketing, EDF Entreprises et Collectivités, Thierry Collet, VP, Dassault Systèmes, Nicholas Vieuxloup,  Marketing Manager, Viadeo, Jean-Pierre Simon, CEO of ATOS France.

Read the Press Release