Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications … ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal …

Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the … both the fundamentals and the latest techniques in Marketing, and develop your analytical and strategic skills …

… MSc Marketing …   Get the #1 worldwide education in Marketing From design-thinking and product development to … innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing, …

Arnd Vomberg is an Associate Professor of Marketing at HEC Paris. His research focuses on marketing strategy, with a particular interest in B2B marketing, sales, and pricing. His work examines how …

… is member of the management board at the Institute for Marketing and Customer Insight at the University of St. … August 31 st , 2023) and incoming Associate Professor of Marketing as well as Academic Director of Creative … with intercultural qualification and a focus on marketing and management accounting at the University of …

Tracking 300+ B2B high-tech startups reveals when personal selling and mass-media marketing drive performance, and when they backfire.

The HEC Paris Marketing Department proudly innovates in both research and … that currently numbers nearly 10 doctoral students. The Marketing faculty’s theoretical, substantive and … consumer behavior, judgment and decision-making, neuromarketing, luxury marketing, social media and digital …

… of the Learning Expedition to London for the  Master in Marketing  students. During 4 intensive days, 60 students … had the opportunity to attend company visits, engage with marketing experts, and network with HEC alumni. This … provide students with first-hand experience of the dynamic marketing industry and foster valuable connections with …

… and tech track as part of its prestigious Master in Marketing program. This innovative initiative reflects a … Gachoucha Kretz, the Academic Director of the Master in Marketing, we delve into the inspiration behind this new … it offers, and its potential to shape the future of marketing and product leadership. …

… … Anne Michaut , Academic Director, Affiliate Professor, Marketing Dept. HEC Paris  Florent Girardin , Academic Director, Assistant Professor, Marketing Department EHL … Anne Michaut Anne Michaut … University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC …