… power of honey. “I remember it well because I was the Marketing Director for the Maison at the time,” explains … entire organization. Every department within the company – marketing, communication, supply, retail, merchandising.”   …

… international expansion.   Lead by Affiliate Professor of Marketing, Gachoucha Kretz , students worked in teams in … to interact with major luxury retailers and study marketing techniques in one of the world’s fashion …

Anne Sophie Chaxel is Associate Professor of Marketing at HEC Paris. Chaxel studies unconscious biases … in Forbes, HR Magazine, and The Conversation. She teaches marketing and managerial decision-making across HEC …

… and CEO, Talkable Talkable is a leading SaaS growth-marketing platform that helps businesses grow through the … leading ten heads of departments for the growth-marketing platform, and delivering $7.5 million in annual …

… during a day interspersed by multiple challenges (marketing, Fintech, creativity, …) and pitches before … challenges: we presented innovative solutions in the Marketing and Fintech sectors. Last of all, the end of the …

… leaders and HEC alumni in various fields, including marketing, finance, HR, data, and sales, gaining a deeper … collaboration with L'Oréal, focuses on the intersection of marketing, innovation, and entrepreneurship. With the …

… He had over 25 years of experience in strategy, marketing, and general management but wanted to broaden his … took him beyond his previous areas of expertise in sales, marketing, and product management.  With help from his …

… ahead. Hosted by the school’s LGTBQ+ Allies Club and the Marketing Club, the event became more than a discussion. It … is a leading member of HEC’s LGTBQ+ Allies Club and the Marketing Club. “We don’t just want diversity at the entry … just to employee satisfaction but to product development, marketing insights, and executive feedback loops.  But …

HEC Paris faculty Dominique Rouziès and Ludovic François designed a simulation to train students in digital crisis response. The unintended fallout proved why PR skills need a digital upgrade.

… HEC Paris graduate Christophe Chenut created their own marketing company. In 1993, their company became part the … consumer goods, Melvina also has significant experience in marketing. Directly after obtaining her MBA at HEC Paris, she joined Procter & Gamble, overseeing their marketing for France and Europe, and later becoming the …