Sustainable Innovation: Driving Business Growth and Positive Impact
In the ever-evolving business landscape, the fusion of innovation and sustainability is paramount. The 3rd edition of "Reinvent Your Business Model with Odyssey 3.14" is enriched with new recent examples, and features 50 real-life cases of business model invention or reinvention.
Integrating innovation and sustainability is more critical than ever. "Reinvent Your Business Model with Odyssey 3.14" offers a concise framework with three pillars and 14 directions. It addresses the value proposition, organizational structure, and contributions to financial, environmental, and social aspects, aligning with the doughnut economy.
The authors Laurence Lehmann-Ortega, Hélène Musikas, both HEC Professors of strategy and Jean- Marc Schoettl (JMS Consultant) present 14 directions for managers, from emotional development to collaboration. Examples include Michelin's shift to selling kilometers and Sanergy's innovative waste-to-fertilizer model in Kenya. Emphasizing that urging managers to innovate isn't enough, they stress the need for a culture that encourages diverse thinking and experimentation to change the mindset.
Diversity is key in creating brainstorming teams, challenging conventional thinking. The success stories they have examined, from Aravind Eye Care System to Patagonia and Grameen Bank, highlight the universality of their approach.
Their goal is to inspire company directors to adopt sustainable, profit-aligned business models.