Articles
Sustainability & Society
Overlooking Vulnerability Can Harm Everyone, Including Your Business
Drawing on insights from HEC Paris faculty, Octavio de Barros, postdoctoral researcher maps how businesses can respond to vulnerability without defaulting to control, charity, or silence.
Strategy & Leadership
Why Jobseekers Shift from Specialist to Generalist
When prestige is low or futures are unclear, jobseekers broaden their skills instead of doubling down, says Roxana Barbulescu.
Brands & Behaviors
When Staying Too Long Hurts Your Sales Career
Research by Dominique Rouziès, Bertrand Quélin and Michael Segalla shows that experience-related pay peaks after 3.4 years in sales, urging a rethink of career development and incentives.
The Hidden Cost of Strong Brands: Disengagement and Burnout
Research from Dominique Rouziès shows that when companies fail to support brand custodians, employee attitudes deteriorate — and service quality suffers.
How Advertising Shapes What We Think and Buy
Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.
Innovation & Entrepreneurship
Why Most Startups Follow the Same Development Rules
Thourough research by Sebastian D. Becker describes how the surrounding ecosystem promotes one dominant model: Lean Startup.
Tech & AI
How Should We Design the Next Generation of AI?
AI decisions are only as fair and reliable as the data we give them. HEC Paris Professor Shirish C. Srivastava examines what designers must do differently.
Revolutionizing Health Management in the D.R. Congo
AI, gender, and governance collide in a pioneering study of 1,000 health centers. HEC PhD graduate Anicet Fangwa shares insights from the DRC’s frontline.
