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PhD Program

Blocked Seminar PhD Students - Strategy- Apply now

08 - 11 Apr
2019
12:00 am

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2019-04-08T00:00:00 2019-04-11T00:00:00 Blocked Seminar PhD Students - Strategy- Apply now Topic: Category Research in Strategy. Taking stock and Future Perspectives Dates: April 8 - 11, 2019  Instructor: Rodolphe Durand, Professor of Strategy and Business Policy, HEC Paris, France

Topic: Category Research in Strategy. Taking stock and Future Perspectives

Dates: April 8 - 11, 2019 

Instructor: Rodolphe Durand, Professor of Strategy and Business Policy, HEC Paris, France

The aim of this seminar is to reflect on the recent expansion of category research in markets. This collection of articles points to categories as social, cognitive, and strategic constructions, accomplishments that result in actors stabilizing their conceptions of who is a member in a market category and what are the consequences of remaining so. It is the purpose of this seminar to acquaint participants with some of the issues of market category creation and development using several lenses to examine the advantages accruing to those who can countervail the imperatives of category membership. Much research in the study of categories in economics, sociology, and strategy assumes away the category definition problem by using conventional or convenient conceptualizations (e.g., formal industrial classifications, industry reports, third parties’ aggregations, etc.). This course takes the position that there are many very interesting and important issues that are missed when one assumes that market categories pre-exist competition and strategy in the first place.

 

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Ajouter au calendrier
2019-04-08T00:00:00 2019-04-11T00:00:00 Blocked Seminar PhD Students - Strategy- Apply now Topic: Category Research in Strategy. Taking stock and Future Perspectives Dates: April 8 - 11, 2019  Instructor: Rodolphe Durand, Professor of Strategy and Business Policy, HEC Paris, France