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22

Average age

69%

Current Bachelor's students

31%

Post - Bachelor's student

52%

Women

56

Nationalities

52% 

Student nationalities outside of Europe

48%

Student nationalities in Europe

Students' Home Academic Institutions

  • Amherst College, USA
  • Bocconi University, Italy
  • Bucknell University, USA
  • The Chinese University of Hong Kong
  • Columbia University, USA
  • ESADE, Spain
  • Fundação Getulio Vargas, Brazil 
  • Kings College London, UK
  • Lehigh University, USA
  • London School of Economics and Political Science, UK
  • McGill University, Canada
  • National University of Singapore
  • New York University, USA
  • Plekhanov Russian University of Economics, Russia
  • Princeton University, USA
  • Sciences Po Paris, France
  • Shanghai University, China
  • The University of Texas at Austin, USA
  • University of California, Berkeley, USA 
  • University College London (UCL), UK
  • University of Tokyo, Japan
  • Vienna University, Austria
  • Yale University, USA

Students

Summer school

The Summer School was a great 'taster' in digital marketing and has allowed me to assess whether digital is an area I wish to pursue; it provided a solid foundation in marketing theory basics. The program was excellent - practical, inspiring and...

Summer School Dominique Holmes

Dominique Holmes

Summer School

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Summer school

The bonds you make here with like-minded people from all over the world are unique and long lasting

 

As an HEC Summer School student, you get to experience a lot more than just the academic side. The connections you make here at HEC are one of...

Arantza-Ivonne-Pineda-Sandoval

Arantza Ivonne Pineda Sandoval

Summer School

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Summer school

The professor of the program and guest speakers provided a unique experience, sharing and imparting their wisdom as professionals within the respective fields.

In the Luxury Management program, our course-long project was to work on re-imagining...

Summer School Emily Logan

Emily Logan

Summer School

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Academic Team

Gachoucha Kretz

 

Academic Director

Gachoucha Géraldine Kretz, Affiliate Professor

Gachoucha Kretz holds a PhD from HEC Paris. Upon earning a master’s degree in finance and spending several years as a finance consultant and executive at Arthur Andersen and LVMH, she decided to pursue her career in marketing research and teaching.  She earned an MSc. in Communication at CELSA (the French communication “grande école” at La Sorbonne) and an MA in Marketing and Strategy at Université Paris Dauphine before attending the HEC Paris PhD program. She completed her doctoral dissertation under the supervision of Jean-Noël Kapferer and Kristine De Valck.

Gachoucha Kretz specializes in brand management with a focus on the following areas: digital branding, fashion and luxury brand management and social media marketing and branding. Her latest publications deal with fashion and luxury blogging and its impact on brand management. She is also co-authoring a textbook on luxury brand management to be published by SAGE London. She teaches a wide range of HEC students from Summer School and MSc. to post graduate programs such as MBAs and executive MBAs and transversal audiences such as the Luxury Certificate program.

Gachoucha Kretz is also a visiting professor at the Università Cattolica del Sacro Cuore in Milan and at Meiji University in Tokyo where she teaches the Netnographic research method (Kozinets 2010) applied to luxury and fashion and fashion and luxury marketing.

She is a member of the Association for Consumer Research, of the Association Française du Marketing and of the Consumer.