Students and Faculty
Digital Marketing Summer Program
56%
Women
51
Nationalities represented
50%
Student nationalities outside of Europe
22
Average age
48%
Post-bachelor's level
28%
Non-business background
(not Business, Management, Finance or Economics)
Students
Constantly striving to bring you cutting edge content, this program builds on the success of the former Energy Transition summer program to meet the needs and demands of a rapidly changing business environment. The 2026 edition focuses on the key role of the financial sector in supporting infrastructure investments and a successful energy transition.
The program taught me that financial innovation is as critical as technical innovation in driving sustainable change.
Joining the HEC Paris Energy Transition Summer Program proved transformative for both my career and my company. In my role in...
Summer School
The Energy Transition: Where Business Meets Science
I wholeheartedly recommend this program to anyone at the intersection of business, policy, and environmental science.
Born in Iraq, with formative years in Jordan and the USA, I’ve always been intrigued by the crossroads of technology and global...
Summer School
Business & Climate Change*
What I appreciated most was the program's direct applicability to the real world. Dynamic exchanges and practical case studies allowed me to acquire skills that I now use daily in my career.
When I decided to join the summer program at HEC Paris, I...
Summer School
Business & Climate Change*
Academic Team
Academic Director
Gachoucha Géraldine Kretz, Academic Director
Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a Master's degree in Corporate Communication and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris from leading companies will share their experiences and expertise on focus areas (e.g. digital advertising; influence marketing).
At HEC Paris, Professor Kretz serves as Academic Director of the Marketing Master’s Degree and is the L’Oréal Chair for “Consumer-driven Innovation and Entrepreneurship” Executive Director. Professor Kretz’s research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and (online) influence management. Professor Kretz received the Vernimmen Best Teacher Award in 2018.