Cinema in the Streaming Era: “The Seventh Art Has Largely Escaped the Movie Theater”

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Julien Jourdan, Professor of Management at HEC Paris, explains that cinema is not disappearing. On the contrary, it is enjoying unprecedented success, albeit in profoundly transformed forms.

Driven by streaming platforms and new digital viewing habits, film consumption continues to grow even as cinema attendance declines across most major markets.

According to Jourdan, this shift confirms a lasting transformation of the industry, in which movie theaters may become rarer, more premium, experience-driven venues.

While France is proving more resilient than other countries thanks to its cultural model, it is unlikely to escape this global reconfiguration.

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Read the full op-ed "Au crépuscule des salles obscures, le triomphe du cinéma", by Julien Jourdan, Professor of Management at HEC Paris, published in Les Echos, December 11, 2025.

Julien Jourdan is an Associate Professor of Management and Human Resources at HEC Paris. He teaches management and leadership in the PhD, MSc, and MBA programs.

His research focuses on reputation, legitimacy, and other social evaluations of organizations. He examines how a) stakeholders evaluate...

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Cinema in the Streaming Era: “The Seventh Art Has Largely Escaped the Movie Theater” Cinema in the Streaming Era: “The Seventh Art Has Largely Escaped the Movie Theater”

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