Marc VANHUELE

Professor

Marketing

vanhuele@hec.fr
Profile picture

Biography

Marc Vanhuele (PhD UCLA) is Professor of Marketing. He teaches marketing and pricing management. His research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset. He has served as associate dean, first responsible for digital and for HEC’s participation in the Université Paris-Saclay and later as director of pre-expérience programs. He also works as consultant in market research and as expert witness in commercial litigation. His research has been published in the leading academic journals in marketing and he is co-author of the book “Consumer Behavior. Applications in Marketing.” (Sage 2022) that brings together the most recent research on consumer behavior of interest to marketers.

Scientific articles

Books

Chapters in edited books

Proceedings

Working papers

Scientific articles

Probability Models for Duration: the Data Don't Tell the Whole Story

Organizational Behavior and Human Decision Processes, April 1995, vol. 62, n° 1, pp 1-13, (in coll. with M. Dekimpe, S. Sharma, D. Morrison)

Retrieval Inhibition and Related Adaptive Pecularities of Human Memory

Advances in Consumer Research, 1992, vol. 19, pp 155-160, (in coll. with R. Bjork)

Specification and Empirical Evaluation of a Cluster-Asymmetry Market Share Model

International Journal of Research in Marketing, 1990, vol. 7, n° 4, pp 223-248, (in coll. with P. Vanden Abeele, E. Gijsbrechts)

Computer-ondersteund ondervragen

Economisch en Sociaal Tijdschrift, 1989, vol. 43, n° 6, pp 677-692,

Books

Chapters in edited books

Proceedings

Working papers

Education

  • International Teachers Programme, London Business School - United Kingdom
  • Ph.D. in Marketing Management, UCLA, University of California at Los Angeles - USA
  • MBA in Marketing / Business Economics, Université catholique de Leuven (KULeuven) - Belgium
  • Licentiaat, Communication Science, Université catholique de Leuven (KULeuven) - Belgium

Academic appointments

Academic Responsibilities at HEC

  • 2019-2021 Associate Dean for Pre-experience Programs HEC Paris
  • 2015- Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Membre elu du conseil d'administration, Association Francaise du Marketing
  • Membre du bureau de l'Association Francaise du Marketing
  • Member, American Marketing Association
  • Member, Association Francaise du Marketing
  • Member, Association for Consumer Research
  • Member, European Marketing Academy

Editorial activities

  • February 2016- Senior Editor, International Journal of Research in Marketing

    • Conference organisation

  • 2001- Member, Organizing Committee, 14th EMAC Colloquium
  • 2001- Member, Organizing Committee, 14th EMAC Colloquium
  • 2001- Member, Program Committee, Conference Association of Consumer Research, Berlin
  • 1999-1999 Co-chair of the 1999 European Conference of the Association for Consumer Research, Groupe HEC

    • Awards & honors

    • 2011 Syntec Management Consulting Prize in Marketing/Decision Sciences