Arnd VOMBERG

Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 as an Associate Professor.

Arnd Vomberg’s research lies in the field of marketing strategy, with a particular focus on B2B marketing, sales, and pricing. His work addresses three major transformations currently shaping companies: the ongoing digital transformation, the shift towards organizational agility, and the transition to socially responsible marketing. His research interests include topics such as algorithmic pricing, the management of sales systems, the impact of marketing on employees, and marketing’s contribution to sustainability.

His research has been recognized and published in leading business journals within the marketing discipline, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. Beyond marketing, his work has also appeared in top journals such as the Strategic Management Journal and Information Systems Research. He is co-editor of the Handbook of Market Research and several special issues of academic journals.

Arnd Vomberg earned a doctorate from the University of Mannheim (Germany). Prior to joining HEC Paris, he was an Associate Professor with Tenure at the University of Groningen (Netherlands) and the Professor of Digital Marketing and Marketing Transformation at the University of Mannheim.