HEC in the press

Recruitment remains a minefield that still creates challenges around the career progression for women. The processes around recruitment are continuously scrutinized as organizations consciously implement interventions to minimize biases. Deciding which candidates to select for leadership roles is still aligned with social norms and gendered expectations, writes HEC Paris Professor Shaheena Janjuha-Jivraj, in an op-ed for Forbes. 

HEC Paris claims that online networking events held these past months successfully connected students and companies, writes America Economia. "We have increased opportunities for our EMBA and MBA students to network. Just last month, we held a networking table on campus for both groups to mingle and in June, we will virtually organize our first combined alumni meeting of both programs," says Andrea Masini, associate dean of the MBA and EMBA at HEC Paris. 

With G-7 officials likely to back a U.S proposal for a minimum corporat tax rate, analysts have highlighted how it could help form alliances on geopolitical issues in the years ahead. In an interview with CNBC, HEC Paris Economics Professor Jeremy Ghez comments: “Where Biden and Trump may differ is on the issue of alliances. Trump felt (the Europeans) were of little help and that Europe was as bad as China when it came to trade … Biden believes that with a broad coalition, you may be able to push China down a more constructive path. International pressure, that is pressure not coming from Washington only, could prove useful on any of these topics." 

Business schools must help businesses accelerate the positive changes emerging from the COVID-19 crisis, writes HEC Paris Professor & Academic Director of the Society & Organizations Institute Rodolphe Durand, in an op-ed for AACSB Insights. 

There’s a growing surge of TikTok entrepreneurs turning to the popular mobile app to deliver fun and accessible business tips. But how useful is their advice? Antoine Leprêtre, director of Incubateur HEC, the school’s incubator based at Station F, the world’s largest startup campus, shares his insights, in an interview with Business Because. 

Not every expert thinks that ‘intrapreneurship’ is a useful term. “An intrapreneur is supposedly someone who works for themself, but also works for someone else—I don’t see the two concepts being joined, they’re mutually exclusive in my opinion,” comments Tom Åstebro, professor of economics and decision sciences at HEC Paris, in an interview with Business Because. 

In 2019, HEC Paris, which is one of the eight partners of Creative Destruction Lab, announced that it was launching a new programme, this time focused on the environment. Called CDL Climate, it was aimed at 25 start-ups implementing climate change solutions.

In addition, the school created a Sustainable Campus Committee in 2019, which was formed by representatives from the school and the community with the aim of developing a strategic action plan proposing concrete solutions. Reducing carbon emissions, energy consumption, mobility, nutrition, waste management and the preservation of its natural park are some of these, writes America Economia. 

Research conducted by HEC Paris Marketing Professor Andreas Lanz investigates the advantages of having a premium account on professional social networks - and concludes that just having the extra features is not enought, write Brazilian publication Epoca Negocios. 

Consumers subconsciously prefer “feminine” brand names to masculine ones, a finding that stands to impact “virtually any company looking to sell a product” – or a service. In a newly-released study, researchers at the University of Calgary, University of Montana, HEC Paris, and University of Cincinnati state that “one of the most important and underestimated aspects of a brand is its name, [as] in most instances, the brand name represents a consumer’s first point of contact and can, therefore, drive initial impressions, associations, and expectations", writes The Fashion Law. 

The the forced landing of a Ryanair flight and subsequent arrest of a journalist on board come at a time when the EU has struggled to reach a consensus over key foreign policy matters. “The Ryanair hijack is the ultimate test case for the credibility of the EU foreign policy on both the world and EU stage,” Alberto Alemanno, a professor of EU law at H.E.C. business school, told CNBC.