Brands & Behaviors Brands & Behaviors

How Platform Architecture and Oscar Nominations Influence Our Choices

From Oscar buzz to Google Maps clicks, signals and platform rules reshape expectations and behavior.

32 minutes
Transcript
Michelangelo Rossi
Prof. Michelangelo Rossi
Associate Professor of Marketing at HEC Paris, Research affiliate at the CESifo Research Network
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Key findings
  • Prestige signals can backfire on satisfaction.
  • When ratings move, it’s not always “quality” that changed. It can be the audience.
  • With platforms, tiny design changes can create real friction, without changing outcomes.
Michelangelo Rossi
Meet the Author
Prof. Michelangelo Rossi
Associate Professor of Marketing at HEC Paris, Research affiliate at the CESifo Research Network

Michelangelo Rossi is an Associate Professor of Marketing at HEC Paris and a research affiliate at the CESifo Research Network. His research examines how digital platforms, online reviews, and algorithms shape competition, consumer trust, and market outcomes in the digital economy.

His work sits at...

Audio reading
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