Biography
Marc Vanhuele (PhD UCLA) is Professor of Marketing. He teaches marketing and pricing management. His research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset. He has served as associate dean, first responsible for digital and for HEC’s participation in the Université Paris-Saclay and later as director of pre-expérience programs. He also works as consultant in market research and as expert witness in commercial litigation. His research has been published in the leading academic journals in marketing and he is co-author of the book “Consumer Behavior. Applications in Marketing.” (Sage 2022) that brings together the most recent research on consumer behavior of interest to marketers.
Scientific articles
Books
Chapters in edited books
Proceedings
Advances in Consumer Research, vol 21 , 1994 , Provo, Ut,
Proceedings of the 21th Annual Conference of the European Marketing Academy , 1992 , Denmark (R. Bjork)
Proceedings of the European Marketing Academy Conference , 1987 , Toronto (E. Gijsbrechts, P. Vanden Abeele, L. Gielen)
Working papers
Scientific articles
Journal of Marketing, October 2002, vol. 66, n° 4, pp 72-86, (in coll. with X. Drèze)
Psychology and Marketing, September 1999, vol. 16, n° 6, pp 479-496, (in coll. with S. Holden)
Marketing Letters, 1997, vol. 8, n° 4, pp 407-417, (in coll. with M. Tan Pham)
Marketing Letters, 1997, vol. 8, n° 3, pp 361-375, (in coll. with B. Kahn, E. Greenleaf, J. Irwin, A. Isen, I. Levin, M.F. Luce, M. Pontes, J. Shanteau, P. Young)
Books
Chapters in edited books
Proceedings
Advances in Consumer Research, vol 21 , 1994 , Provo, Ut,
Proceedings of the 21th Annual Conference of the European Marketing Academy , 1992 , Denmark (R. Bjork)
Proceedings of the European Marketing Academy Conference , 1987 , Toronto (E. Gijsbrechts, P. Vanden Abeele, L. Gielen)
Working papers
Education
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International Teachers Programme, London Business School - United Kingdom
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Ph.D. in Marketing Management, UCLA, University of California at Los Angeles - USA
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MBA in Marketing / Business Economics, Université catholique de Leuven (KULeuven) - Belgium
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Licentiaat, Communication Science, Université catholique de Leuven (KULeuven) - Belgium
Academic appointments
Academic Responsibilities at HEC
- 2019-2021 Associate Dean for Pre-experience Programs HEC Paris
- 2015- Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Membre elu du conseil d'administration, Association Francaise du Marketing
- Membre du bureau de l'Association Francaise du Marketing
- Member, American Marketing Association
- Member, Association Francaise du Marketing
- Member, Association for Consumer Research
- Member, European Marketing Academy
Editorial activities
Conference organisation
Awards & honors
- 2011 Syntec Management Consulting Prize in Marketing/Decision Sciences