Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Master in
International Finance Master in
International Finance
& Masters MS
& Masters
Ecole Polytechnique
-HEC programs Ecole Polytechnique
-HEC programs
programs Dual-Degree
students Exchange
Certificates Certificates Student
Life Student
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs


Adjunct Professor

Hors Département


Cécile Viniane teaches in Executive Education programs and, more specifically, is the Academic Director of short open-enrollment programs in Marketing and Commercial Development.

Cécile Viniane draws on 15 years of business experience in various operational positions in Marketing and Sales: from Purchasing and Key Account functions to the management of marketing and sales departments. As a consultant, she has also developed an in-depth understanding of issues related to Marketing and Sales and customer expectations in various sectors, organizational contexts (from small and medium size businesses to large groups) and cultural environments (Europe, Africa, USA, Australia, South America).

In her teaching and consultancy work, Cécile Viniane particularly focuses on supplier attractiveness levers. She helps companies better understand their markets, their customers and their customers' customers, and build profitable value propositions based on their product and service offering, their supply chain or sales behaviour. Her approach, combining strategic, technical and relational issues, is further enriched by her double background in business and psychosociology.

Cécile Viniane graduated from ESSEC Business School in France. She holds a Master's degree in Psychosociology from Dauphine University, Paris.