Mitali Banerjee studies the relationship between fame, creativity and social networks in creative industries. As part of this research, she examines how innovator's social networks shape how well-known they are beyond their peers. In related research she is examining, how producers' reputation among their peers shapes the amount of attention they receive in mainstream press. Her empirical contexts include early 20th century Modern artists and jazz musicians. In other research she is developing a computational model of creativity that can be applied to large scale analysis of complex creative output: as part of this project she is exploring the relationship between human and machine evaluations of creativity.