Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
Dual-Degree
programs Dual-Degree
programs
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs
About

Meeting the Architect of HEC Paris' First 100% Online Master's Degree

It was back in March 2016 that HEC Paris Dean Peter Todd asked Professor Marc Vanhuele to devote himself to constructing the business school’s first-ever 100% online degree program. This associate Dean in charge of Digital appeared to be a perfect choice: throughout his 20-year-plus career at HEC, he has been integrating the latest in digital technology with his classroom teaching and marketing research. The co-author of Consumer Behaviour: Applications in Marketing  shares his experience with us.

Between €4 and €5 million have been invested by the business school in building the Master in Innovation & Entrepreneurship. It was launched on March 29th and, so far, it has enjoyed huge press coverage, particularly in France, the United States, Latin America and India. Several hundred people have applied for the inaugural degree, scheduled for September 2017. HEC Paris is banking on enrolling 300 MSc students. For this, it is also relying on the global reach of Coursera and its 25 million users. 

The full interview is available on Knowledge@HEC.