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We hope our findings can help consumers understand and rein in emotional impulses that drive their shopping, say two HEC consumer psychology experts. Article published by Nimish Rustagi (HEC PhD 2017) and HEC professor of Marketing LJ Shrum.
The European Union brought its General Data Protection Regulation, GDPR, into force on May 25, 2018, 20 years after the United Kingdom enacted its previous legislation, Data Protection Act, DPA. The GDPR is essentially an update of an act designed to protect personal data stored electronically and ...
The rapid development of new technologies and their impact on every aspect of the global economy means that leaders are evolving in increasingly volatile, uncertain, complex and ambiguous (VUCA) environments. Many leaders are now asking themselves serious questions about the potential growth and ...
Swapna Kondapuram, an HEC Paris MBA alumna, leverages her background in life sciences and cross-functional experiences in consumer health to excel as the Director for Consumer Health, Clinical, and Real-World Evidence at IQVIA's Asia-Pacific headquarters in Singapore. She highlights Singapore's ...
HEC Paris hosted its first-ever Africa Business Day at the close of last year, further underlining its commitment to casting a spotlight on the continent’s economic development. The event closed the second season of AfricaDays, run by HEC’s International Affairs department.
The HEC Paris MBA Luxury Club hosted its inaugural Luxury Conference, themed "Luxury at Crossroads," featuring industry leaders and alumni discussing heritage conservation, digital transformation, and sustainability in luxury. Attendees from top business schools networked over champagne and ...
Congratulations to Dr Victoria Slabik who succesfully defended her thesis on December 5th, 2018.
Topic: Essays in Empirical Corporate Finance
The social and economic impact of the financial crisis in 2008 galvanized a growing movement of citizens and business leaders who wanted companies to be more socially and environmentally responsible.
The 12th edition of the Trajectoires Awards saw HEC au Féminin team up with the Women’s Forum for the Economy and Society for the very first time. Despite a chilly November 13 Paris night, the event enjoyed a strong turnout, dominated by the chosen theme, “Change Makers”.
One of the Middle East’s top economists, Alain Bifani, shared with a sizable audience at HEC’s Bellon Amphitheater his vision of the challenges his native Lebanon faces in the field of consensus democracies and its consequences on economic and financial management. The experienced statesman was ...
