Articles
Sustainability & Society
Overlooking Vulnerability Can Harm Everyone, Including Your Business
Drawing on insights from HEC Paris faculty, Octavio de Barros, postdoctoral researcher maps how businesses can respond to vulnerability without defaulting to control, charity, or silence.
Geopolitics & Public Affairs
The Uncertain Promise of Human Rights in Sports
Caster Semenya’s case exposes contradictions between science and fairness in sports, and how the West still exoticizes bodies from the Global South.
Why Legal Protections Alone Can’t Ensure Inclusion
Laws against discrimination exist across Europe, but do they actually create inclusive workplaces? HEC Professor Matteo Winkler suggests some answers.
Brands & Behaviors
Assertive Language Can Overcome Gendered Brand Bias
Research by HEC Paris Professor Tina M. Lowrey explains that brand representations put off male shoppers, unless marketers use confident language that disrupts stereotypes.
Tech & AI
Disagreeable Content Drives Virality
Haris Krijestorac’s research reveals that videos with confrontational tones are more likely to go viral, offering new insights for digital marketers.
Economics & Finance
Why Investors Trade on Unverified Rumors
New research from Daniel Schmidt shows that even unverifiable stock rumors drive trades when short-term investors dominate the market.
Strategy & Leadership
AI Is Redefining Human Creativity at Work
HEC Paris research by Daria Morozova (H.23) reveals how psychological responses to AI shape creative effort, identity, and collaboration in the future workplace.
Belief in Unchecked Claims Fuels Societal Division
Anne-Sophie Chaxel’s research reveals how trust in public figures distorts truth judgments, intensifying polarization in times of crisis.
