Executive Short Program
Management of Iconic Brands
- Paris – Jouy-en-Josas Campus
- Nov 05 2026
- 2 days
- English
- 3100 €*
-
Our programs for individuals - By management topics
- By learning format
-
Our programs for organizations
Executive Short Program
Résilience et Innovation Résilience et Innovation
In a context where strategic bets are multiplying and uncertainty is ever-present, failure is both feared and inevitable. This program encourages leaders to adopt a new perspective on risk and failure, transforming them into drivers of innovation and resilience. It explores how to balance boldness and discernment in decision-making, anticipate the conditions necessary for bouncing back, and develop the right attitudes for navigating unstable environments.
Drawing on emblematic cases of innovations born from mistakes, failures, or strategic pivots, and employing a resolutely experiential teaching approach, this short programme invites participants to revisit their managerial practices and beliefs about failure. Through practical situations, they experiment with immediately applicable levers for fostering learning dynamics, strengthening both individual and collective resilience, and sustainably stimulating innovation within their teams.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
2 days
Format:
In-class
Next start(s):
Jun 03 2026
Language(s):
French
Cost:
3 100 €*
Objectives
- Identify innovation challenges through the different types of risks and uncertainties, and calibrate your strategic bets
- Implement managerial practices that normalise learning from failure and support a growth mindset
- Design and activate resilience mechanisms to prepare for, support, and make the most of bouncing back after failure.
- Make high-stakes decisions by combining intuition, data, stakeholders and the pace of experimentation
Program
Mapping the types of innovation (incremental, adjacent, disruptive) and the associated risk profiles. Distinguishing between calculable risks and radical uncertainties.
Distinguishing between errors, failures, and learning failures. Working on limiting and empowering beliefs related to status, vulnerability, and image.
Resilience processes before, during, and after failure. Building rituals for expressing experiences, gaining perspective, and team capitalisation.
Identifying judgement biases. Combining intuition, partial data, and divergent viewpoints to make decisions without waiting for certainty.
Adjusting one’s course in real time. Experimenting with micro-improvisation situations to develop agility, presence, and permission to try.
Profile
Who is this program for? Is it right for you?
Participant Profile
This program is designed for business unit leads, executive committee members, and founders or CEOs of start-ups who are required to make decisions and engage their teams amid significant uncertainty. It is particularly suited to contexts of strategic innovation, organisational transformation, or the launch of new high-risk activities. The group is limited to 20 participants to encourage in-depth exchanges and personalised learning experiences.
Prerequisites and Admission Criteria
Demonstrate 5 years of professional experience as an executive, leader, manager, etc.
Faculty
Chloé RENAULT
academic coordinator
In this program, we create a safe space to explore what scares us: failure, risk, vulnerability. Through real cases and hands-on experiments, you'll develop the reflexes that transform uncertainty into opportunities for learning and collective growth.
Learning methods & evaluations
Pedagogy:
A decidedly active and experiential pedagogy: 30% input (models, frameworks, research insights) and 70% practical engagement (real cases, role play, improvisation exercises, constellations, co-development). Participants work using their own real-life situations: risky decisions, innovative projects, and significant failures.
Evaluations:
- Self-assessment at the start and end of the program on key dimensions (relationship to risk, attitude towards failure, resilience mechanisms)
- Creation of a personal action plan: one bet to recalibrate, one learning ritual to try, one personal development
- Feedback in small groups on learnings and post-training commitments.
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr.
Find out more about the management of your personal data and your rights
These programs
may interest you
Executive Short Program
Leading with impact
- Online
- Sep 21 2026
- 4 days
- English (Subtitles In French And In English)
- 2600 €*
Executive Short Program
Management of Iconic Brands
- Paris – Jouy-en-Josas Campus
- Nov 05 2026
- 2 days
- English
- 3100 €*
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
CHRISTINE COLLONGUES
Program Advisor Management & Strategy
collongues@hec.fr
