Articles

Research by HEC Paris Professor Tina M. Lowrey explains that brand representations put off male shoppers, unless marketers use confident language that disrupts stereotypes.

Haris Krijestorac’s research reveals that videos with confrontational tones are more likely to go viral, offering new insights for digital marketers.

New research from Daniel Schmidt shows that even unverifiable stock rumors drive trades when short-term investors dominate the market.

HEC Paris research by Daria Morozova (H.23) reveals how psychological responses to AI shape creative effort, identity, and collaboration in the future workplace.

Anne-Sophie Chaxel’s research reveals how trust in public figures distorts truth judgments, intensifying polarization in times of crisis.

Gender-balanced investment teams perform better. HEC scholar Oliver Gottschalg explains how this gender diversity boosts returns and enhances strategy in private equity.

Automation and Gen Z expectations are reshaping audit work and careers. Latest studies show that junior roles, firm culture, and recruitment must evolve to stay competitive.