Articles
Sustainability & Society
Overlooking Vulnerability Can Harm Everyone, Including Your Business
Drawing on insights from HEC Paris faculty, Octavio de Barros, postdoctoral researcher maps how businesses can respond to vulnerability without defaulting to control, charity, or silence.
Economics & Finance
Beyond Retention: Firms Position Roles as Career Launchpads
Research from Raphaël Levy reveals how task allocation shapes talent development, retention, and performance in high-pressure professional firms.
Global Sustainability Reporting Lacks Real Convergence
When TotalEnergies boasts compliance with sustainability reporting standards, is it true or false? HEC professors Hervé Stolowy and Luc Paugam provide some answers.
Strategy & Leadership
Why Pharma Firms Withhold Trial Results Despite Regulation
Why clinical trial data play a critical role in public health, but many pharmaceutical companies hold back? Peer pressure, competition, and weak enforcement, say Vedran Capkun and Yin Wang.
Why Jobseekers Shift from Specialist to Generalist
When prestige is low or futures are unclear, jobseekers broaden their skills instead of doubling down, says Roxana Barbulescu.
Brands & Behaviors
When Staying Too Long Hurts Your Sales Career
Research by Dominique Rouziès, Bertrand Quélin and Michael Segalla shows that experience-related pay peaks after 3.4 years in sales, urging a rethink of career development and incentives.
The Hidden Cost of Strong Brands: Disengagement and Burnout
Research from Dominique Rouziès shows that when companies fail to support brand custodians, employee attitudes deteriorate — and service quality suffers.
How Advertising Shapes What We Think and Buy
Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.
