Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

This course introduces business strategy focused on digital disruption and business transformation.

It’s about why and how digital technologies (mobile, social, cloud, big data, internet of things, 3D printing, etc…) are reshaping value creation, growth, and delivering products or services around the world.

This course links business strategy, business models and digital features in order to develop students’ business strategy skills and critical thinking embedding digital knowledge. The spread and scale of the topic is so significant that digital acumen is nowadays a core component of business strategy.


At the end of the course, students should:

  1. Know what digital means
  2. Understand the power and impact of digital for strategy analysis, design and execution, and its power for any business models
  3. Assess digital’s potential threats or opportunities for a given market, either to identify new business opportunities, or adapt transform themselves
  4. Understand key road blocks, challenges and components of a digital business strategy for incumbents
  5. Know about disruptive technology.
  1. Dive into the new world launched 15 years ago: What is digital?, key trends and "survival kit"
  2. New rules of business strategy
  3. Disruptive technology
  4. Reinvent the customer journey
  5. Incumbents battles: business model
  6. Incumbents challenges: resources & capabilities.